In an industry often perceived as traditional and slow to adapt, HarrisonParrott proves that classical music is alive and well online. With 51,550 monthly visits and a roster representing some of the world's most sought-after conductors and instrumentalists, this agency isn't just managing artists—they're orchestrating a digital presence that rivals modern tech startups.

"The real power isn't in the $7.5M revenue—it's in the cultural capital they've digitized."

The tech stack reveals a modern approach hiding behind classical aesthetics. Tailwind CSS and Bootstrap for responsive design, jQuery and Anime.js for interactivity, and Google Analytics with Hotjar for tracking. They're not using WordPress or Squarespace—they've built something custom, likely with a headless CMS architecture. This allows them to manage complex artist portfolios while maintaining lightning-fast load times, crucial for that 45% organic search traffic.

• Artist-first SEO strategy (ranking for names, not services)
• Modern tech stack (Tailwind, Bootstrap, custom CMS)
• Multi-platform social presence without over-posting
• High direct traffic (37%) indicating strong brand recall
• Global reach with localized content strategies