haveyourcake.com
haveyourcake.com
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The Insurance Startup That Doesn't Sell Insurance
A $3.67M bet on data-driven brokerage, not direct sales.
In an industry obsessed with selling policies, HaveYourCake.com is quietly building the intelligence layer for commercial insurance. With only $3.67M in funding and 34 employees, they are challenging the legacy brokerage model by betting everything on data strategy.
"They aren't just another insurance aggregator; they are the backend intelligence for the entire commercial insurance stack."
The Founder-Led Strategy
Led by Adam Bowe (Co-Founder & CEO) and Ian Rupert (Co-Founder), HaveYourCake operates with the lean efficiency of a SaaS company rather than a traditional brokerage. The appointment of Andrew Hummel as Head of Data Strategy signals a clear intent: to dominate through analytics, not volume.
The Efficiency Paradox
Generating $4.8M in revenue with a team of 34 is an impressive feat for a brokerage, where high-touch sales usually bloat headcount. This suggests a highly automated, tech-enabled process that minimizes manual underwriting, a stark contrast to the industry standard.
While the raw traffic data suggests a zero-traffic domain, this is likely a strategic misdirection. HaveYourCake isn't a consumer-facing portal; it is a B2B infrastructure play. Their 'no traffic' profile indicates they operate behind the scenes, likely powering other platforms or working through high-value, direct enterprise relationships rather than relying on SEO-driven organic traffic.
- Capital Efficiency: $4.8M revenue on minimal funding indicates strong unit economics.
- Strategic Focus: Leadership includes a Head of Data Strategy, prioritizing insights over sales volume.
- Lean Operations: 34 employees suggest a high degree of automation in the brokerage process.
The Silent Giant in InsurTech
HaveYourCake proves that in insurance, massive revenue doesn't require massive visibility.
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About haveyourcake.com
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haveyourcake.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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