hawaiian.com.au
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Hawaiian: The Local Shopping Giant
How a $41M Australian property firm thrives by staying hyper-local in a digital world
In an era of global e-commerce giants, Hawaiian isn't fighting for clicks—it's building community hubs. With 165 employees and $41.2M in revenue, this Australian real estate firm proves that the future of retail isn't online, but in the neighborhood center.
"They aren't competing with Amazon; they're competing for local loyalty in every postcode."
The Neighborhood Strategy
Hawaiian operates on a deceptively simple premise: every shopping center must be proud of its local area. This isn't corporate jargon—it's a survival strategy. While their website traffic (10.1K monthly visits) is modest compared to retail giants, their 62% organic search traffic shows they're the go-to source for 'kmart near me' and 'hawaiian's park centre' searches. They've weaponized local SEO.
Traffic & Digital Footprint
The data reveals a fascinating paradox: Hawaiian ranks #1,874,492 globally, yet commands 89.1% of its traffic from 'undefined' regions (likely Australia). Their top keywords—'hawaiin pty ltd' (150 volume), 'hawaiian's park centre' (190 volume)—prove they own their brand terms. But the real insight? They rank for 'kmart near me' (11,710 volume), embedding themselves into broader local commerce queries.
The tech stack tells a story of practical efficiency over flash. jQuery, Tailwind CSS, and Bootstrap power a site that loads fast and works everywhere. No bleeding-edge frameworks, just reliable tools for a business that prioritizes function over form. This is a company that invests in people and properties, not in unnecessary tech debt.
- Hyper-local SEO strategy dominates neighborhood searches
- 62% organic traffic proves content works without paid spend
- 165 employees generate $41.2M revenue ($250K/employee)
- Social presence across Facebook, LinkedIn, Instagram maintains community ties
The Anti-Growth Playbook
Hawaiian proves that in a connected world, being the biggest player in a small pond beats being invisible in an ocean. Their $41M revenue on 10K monthly visits is a masterclass in efficiency—every visitor counts because every center matters to its community.
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Traffic & Engagement
Traffic Sources
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5 keywordsHow is Hawaiian's SEO?
Open Graph Image
https://www.hawaiian.com.au/wp-content/uploads/2024/04/Aerial-Shot.jpg
Meta Tags
Hawaiian - Together We Thrive
Every Hawaiian neighbourhood shopping centre, whether big or small, is proud to be part of the local area.
H1 Tags
Schema Types
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About hawaiian.com.au
Every Hawaiian neighbourhood shopping centre, whether big or small, is proud to be part of the local area.
Company Overview
hawaiian.com.au Social Media
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Email Addresses
Phone Numbers
Technology Stack
hawaiian.com.au uses 16 technologies across their website including YouTube Embed, Font Awesome, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
hawaiian.com.au receives approximately 10.1K monthly visitors and ranks #1,874,492 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:55 on the site.
The majority of hawaiian.com.au's traffic comes from undefined, .
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