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HED: The Invisible Backbone of Intelligent Vehicles
A deep dive into the $60M control systems company powering the automotive industry's future
While EV startups grab headlines and Tesla dominates stock tickers, a quiet $60M company in Ohio is building the literal control systems that make modern vehicles intelligent. HED doesn't sell cars—they sell the brains that make them stop, steer, and think.
"In an industry obsessed with disruption, HED proves that infrastructure is the real moat."
The 'When It Matters' Philosophy
HED's tagline isn't marketing fluff—it's a surgical strike at the heart of automotive engineering. While consumer-facing brands compete on range and acceleration, HED competes on milliseconds. Their controls don't just operate vehicles; they prevent accidents, optimize performance, and enable autonomy. The 224-person team has built a business where failure isn't an option because their hardware lives in the gap between human error and machine precision.
The Traffic Paradox
Here's the fascinating contradiction: HED generates just 882 monthly visits yet commands $60M in revenue. This isn't a failure of digital marketing—it's a masterclass in B2B industrial sales. Their traffic isn't driven by SEO-optimized blog posts; it's driven by engineering specifications, procurement decisions, and OEM partnerships. The fact that 39% comes from organic search for hyper-specific queries like 'hed cl-t27' proves they own a narrow, lucrative niche where intent translates directly to contracts.
The company's tech stack reveals their priorities: jQuery and Slick for functional UI, Tailwind CSS for rapid development, and AWS CloudFront for global distribution. They're not chasing bleeding-edge frameworks—they're building reliable, maintainable systems. The presence of DoubleClick Floodlight and LinkedIn Insight Tag shows sophisticated tracking for a B2B pipeline that likely moves in months, not clicks.
- Revenue-per-employee ratio of $270K signals high-value engineering
- CEO John Thomas leads a leadership team with deep automotive roots
- Traffic sources reveal a business built on specifications, not awareness
- The 'cl-t27' keyword dominance shows they own their product nomenclature
The Infrastructure Play That Won
HED proves that in automotive tech, the companies that control the controls control the future
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HED | Intelligent Vehicle Controls
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About hedonline.com
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Technology Stack
hedonline.com uses 16 technologies across their website including Font Awesome, Google Fonts, cdnjs, unpkg, AWS CloudFront, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
CDN
cdnjs, unpkg
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag
Tag Managers
Adobe Launch
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
hedonline.com receives approximately 882 monthly visitors and ranks #9,721,101 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:13 on the site.
The majority of hedonline.com's traffic comes from undefined, .
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