heelium.in
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Heelium: India's Bamboo Empire
A $5.8M brand solving ancient problems with material science
While most D2C brands fight over cotton, Heelium bet on bamboo—and won. They've built a $5.8M business by turning a simple plant into high-performance athleisure that actually solves problems like odor and skin infections.
"They're not selling socks—they're selling a material science solution to everyday problems."
The Problem They Actually Solve
Heelium identified a gap most brands ignore: athleisure that doesn't stink. Their bamboo-based products tackle foul odor and skin infections head-on, turning material science into a daily comfort advantage. It's not about fashion—it's about functional hygiene that happens to look good.
The Traffic Story
With 262K monthly visits and 43% coming from organic search, Heelium has cracked the SEO code for 'bandana' (102K searches) and 'compression socks' (91K searches). Their direct traffic at 36% shows strong brand recall—people aren't stumbling upon them; they're seeking them out.
The brand's keyword strategy reveals their ambition: they own 'heelium' (2,310 searches) and rank for high-volume terms like 'bandana' and 'compression socks.' Yet they're missing on 'helium socks'—a potential gap in brand protection or a deliberate play on misspellings.
- Built on Shopify with Tailwind CSS and jQuery—modern but pragmatic stack
- Strong social presence across Instagram, Twitter, and YouTube
- Only 3 Trustpilot reviews suggest they're prioritizing direct relationships over review aggregation
- Supply chain managed by Yogesh Deshmukh—critical for bamboo sourcing at scale
Heelium is India's quiet bamboo revolution
While others chase hype, they're building a sustainable athleisure empire one bamboo fiber at a time
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5 keywordsHow is Heelium's SEO?
Open Graph Image
http://heelium.in/cdn/shop/files/Heelium_Logo-12_1200x1200.jpg?v=1613573978
Meta Tags
Heelium | Bamboo Socks, Towels & Innerwear - Ultra Soft Comfort
India's #1 bamboo-based athleisure brand that makes bamboo socks, towels, bandanas, innerwear and more. We solve everyday problems like foul odour & skin infections through material science.
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Reviews (3)
High Quality
I have been using heelium products for the last 4/5 years. High quality and lasts long. Would recommend 👌
★☆☆☆☆ Heelium Socks - Uncomfortable and over priced
★☆☆☆☆ Heelium Socks – Overpriced, Uncomfortable, and No Returns! These socks are terrible. They’re uncomfortably tight, feel cheap, and are priced like a premium product — absolutely not worth the money. To make things worse, they have a no return policy, so you're stuck with a product you’ll never use. Extremely disappointing experience. I strongly advise against buying Heelium socks. Save your money and go with a brand that actually values comfort, quality, and customer satisfaction.
Be aware with product purchasing
Be aware with product purchasing. I have purchased their premium towel pack work 2500 Indian rupees. one of them was damaged and returned for replacement they rejected replacement by raising fake reason torn was broken. towel was not even used and torn was same condition as i got. They didn't return same item. I lost my money. I tried to reach them via WhatsApp/email and phone. they didn't respond in way. In simply they are running business SCAM be aware.
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About heelium.in
India's #1 bamboo-based athleisure brand that makes bamboo socks, towels, bandanas, innerwear and more. We solve everyday problems like foul odour & skin infections through material science.
Company Overview
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Technology Stack
heelium.in uses 21 technologies across their website including imgix, hCaptcha, HSTS, jsDelivr, and more.
Media
imgix
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hCaptcha, HSTS, reCAPTCHA
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jsDelivr
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Amazon S3, Amazon Web Services, Cloudflare
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Facebook Pixel
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Traffic & Audience
heelium.in receives approximately 262.4K monthly visitors and ranks #148,130 globally. The website has a bounce rate of 22% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 0:55 on the site.
The majority of heelium.in's traffic comes from undefined, undefined, .
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