While most SaaS founders obsess over cloud infrastructure, Helicon USA quietly owns the infrastructure under your feet. This isn't a tech unicorn—it's a $61.6M heavy engineering firm specializing in polyurethane foam injection, solving sinkholes and subsidence problems most companies won't touch.

"Their organic search strategy reveals a masterclass in niche dominance: they don't chase broad terms, they own the exact questions property owners are terrified to ask."

The traffic distribution tells a story of trust and urgency. 45% direct traffic suggests strong brand recall—likely from repeat clients and referral networks in construction, insurance, and property management. The 31% organic traffic isn't just impressive; it's strategic. In an industry where Google Ads cost $50+ per click for foundation repair terms, organic dominance is a competitive moat that compounds.

• Revenue concentration: $61.6M from 193 employees = ~$319K revenue per employee (excellent for heavy engineering)
• Geographic ambiguity: 78.6% traffic from 'undefined' location suggests either B2B enterprise contracts with NDAs or a domestic US focus with international curiosity
• Tech minimalism: Only Cloudflare detected—this is a company that invests in field equipment, not tech stack bloat