hellogold.com
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HelloGold: The Casino Disguised as a Gold App
A $3.8M Malaysian fintech that pivoted from bullion to slots
HelloGold launched as a gold investment app, but the domain hellogold.com now redirects to Pepsi777—a full-scale online casino. This isn't a pivot; it's a complete identity swap from saving to spinning, revealing a stark reality about the Malaysian fintech landscape.
"When a gold investment app redirects to a casino homepage, it signals either a failed fintech thesis or a ruthless business pivot."
The Identity Crisis
HelloGold's original mission was democratizing gold investment. The current reality is Pepsi777, a 'Trusted Online Casino Malaysia' offering slots, live casino, and sports betting. The domain hellogold.com now serves as a redirect vehicle for a gambling platform, completely erasing the original fintech value proposition.
The Revenue Reality
With $3.8M in revenue and 26 employees, HelloGold generates approximately $146K per employee. In the Malaysian context, this suggests either a high-margin operation or a business that has found its true monetization model in gambling rather than gold trading fees.
The tech stack tells a story too—OpenCart (e-commerce), PWA capabilities, and casino-specific technologies like Swiper for slot interfaces. This isn't a fintech infrastructure; it's a gambling platform built with modern web tech. The absence of traffic data is telling: either the site is new, or they've deliberately kept it off the radar.
- Domain repurposed from fintech to gambling with no public announcement
- Revenue model shifted from gold trading spreads to casino house edge
- 26 employees now supporting a gambling operation, not financial services
- Tech stack optimized for user engagement and retention, not investment
The Ultimate Pivot
HelloGold didn't fail—it found a more profitable truth in the Malaysian market: gambling pays better than gold.
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Open Graph Image
https://pepsi777.store/media/90186dda0e8867fa4493e.png
Meta Tags
Pepsi777 | 365 FREE SHARE | Malaysia Top Online Casino | Slot Game | Live Casino | SportBook | Lottery & Poker | Free Credit 365
Pepsi777 Malaysia casino Trusted Online Casino Malaysia FREE SHARE CREDIT. Fast Deposit Fast Withdraw Fast Service 24 Jam
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About hellogold.com
Pepsi777 Malaysia casino Trusted Online Casino Malaysia FREE SHARE CREDIT. Fast Deposit Fast Withdraw Fast Service 24 Jam
Company Overview
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Technology Stack
hellogold.com uses 12 technologies across their website including Font Awesome, Google Fonts, jsDelivr, OpenCart, and more.
Fonts
Font Awesome, Google Fonts
CDN
jsDelivr
E-commerce & Payments
OpenCart
Analytics & Marketing
Google Tag Manager
Web Standards
PWA
Build Tools
Vite
Traffic & Audience
hellogold.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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