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Helpling: The $55M UK Exit
A deep dive into the operational shutdown of a European cleaning giant
Helpling wasn't just another startup casualty—it was a €50M revenue beast that dominated Europe's on-demand cleaning market before quietly shuttering its UK operations. This is the story of how a platform with 308 employees and 3.5K Trustpilot reviews ended up with a 'Ceased Operations' page.
"They built a €50M revenue engine, but couldn't crack the unit economics of the UK market."
The Rise and Fall
Helpling entered the UK market with the same model that worked across Europe: connecting customers with vetted cleaners through a tech platform. They scaled to 308 employees and generated $55.8M in revenue, but the UK's hyper-competitive landscape and tight margins proved fatal. The 'Ceased Operations' page is now their digital tombstone.
The Trustpilot Paradox
With 3,524 reviews and a 3.7/5 rating, Helpling had a solid reputation. But in the gig economy, trust doesn't always translate to profitability. The reviews tell a story of satisfied customers, but the shutdown reveals the harsh reality: even happy users can't save a business with unsustainable unit economics.
The UK cleaning market is notoriously fragmented and price-sensitive. Helpling's tech-first approach disrupted traditional agencies, but faced fierce competition from other platforms and the gig economy's relentless pressure on margins. Their 2,051 monthly visits before shutdown indicate a dwindling user base.
- Scale without profitability: $55.8M revenue couldn't mask thin margins
- Trustpilot success: 3,524 reviews show strong customer satisfaction
- Tech stack minimalism: Only Cloudflare detected—indicating a stripped-down digital presence before exit
- Market saturation: UK cleaning gig economy proved too competitive
The Lesson: Revenue ≠ Sustainability
Helpling proves that even €50M revenue and 300+ employees can't save a business with broken unit economics in a hyper-competitive market.
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Reviews (20)
I've been using Helpling for some time…
I've been using Helpling for some time now and it has been very reliable
Dear Muhammad, We're glad to read that you found a stable provider for your cleaning needs. Thank you for your feedback! Helpling Team
Helpling makes it easy!
Helpling makes it really easy to find people to do various tasks for you. For example, I found an insured cleaner within 5 minutes and they did an excellent job.
Dear Kristina, Thank you for your nice feedback! Happy to support you and your household. Helpling Team
Everything great
Everything great
Dear Xenia, Thank you very much for your feedback! Helpling Team
A Pleasant Experience with Helping's Cleaning Service
We've had a pleasant experience with Helping's cleaning service. They are very comfortable to work with, allowing us to easily reschedule appointments, choose new cleaners, and leave reviews. The chat feature makes it convenient to communicate with the cleaners, and they always send reminders about upcoming cleanings. The cleaning staff are hardworking and polite, making the whole process smooth and stress-free. Highly recommended!
Dear Aryana, Reading your review is a real pleasure! Thank you for this detailed feedback and for the trust in the platform and the cleaners. Best regards, Helpling Team
Excellent service
The first cleaner I had wasn't up to scratch, so they sent over my current cleaner, who is a proper professional. She's always on time, very friendly and extremely thorough. She cleans for the whole allotted time and my house always looks sparkling afterwards
Dear Gemma, We're really glad to read that you could meet the right person for you and your household, even after a small bump. Thank you for your feedback also from the support team who helped you find the right cleaner. Helpling Team
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About helpling.co.uk
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helpling.co.uk uses 1 technologies across their website including Cloudflare.
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helpling.co.uk receives approximately 2.1K monthly visitors and ranks #9,582,472 globally. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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