9:41
hemnet.se
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hemnet.se

13 technologies
VerifiedVisit10.0M/mo$34M20413 Tech
Deep Dive

Hemnet: The Google of Swedish Real Estate

How a 204-person team commands 10M monthly visits in a single market

While Zillow struggles with scale and complexity in the US, Hemnet achieved near-total market dominance in Sweden with a lean team and a singular focus. This isn't just a listing platform—it's the operating system for the Swedish housing market.

9.96M
monthly visits
204
employees
$33.7M
annual revenue
71%
direct traffic

"71% direct traffic proves Hemnet isn't just a search engine—it's where Swedes go to dream, plan, and transact. They've become a habit, not a tool."

The Swedish Property Mindset

Hemnet's dominance stems from a cultural alignment that US competitors envy. When 91% of traffic comes from 'undefined' (read: Sweden), you're not fighting for market share—you own the market's consciousness. The 26% organic search traffic isn't acquisition; it's brand gravity. People search 'hemnet' directly, not 'houses for sale Stockholm.'

The Efficiency Paradox

Here's the provocative truth: Hemnet generates $165K revenue per employee while maintaining a 1.3/5 Trustpilot rating. This isn't a bug—it's a feature. They've optimized for scale and data aggregation, not customer service excellence. The platform works as a utility, not a service, which explains why Swedes tolerate the friction: there's no alternative. This is what monopoly efficiency looks like in a mature market.

The tech stack reveals their priorities: Tailwind CSS and Bootstrap for rapid UI iteration, PWA for cross-device consistency, and Cloudflare for performance at scale. But notice what's missing—no AI matching, no virtual tours as a headline feature, no blockchain transactions. Hemnet wins by being boringly reliable, not cutting-edge. Their innovation is in data aggregation and accessibility, not disruption.

  • Monopoly by default: Swedish real estate is too small for global players to enter seriously
  • Direct traffic dominance signals brand inevitability, not marketing success
  • 1.3/5 Trustpilot rating with 9.96M visits proves utility trumps satisfaction
  • 204 employees vs 9.96M monthly visits = extreme leverage
No international expansion strategy
Owned the Swedish market completely
Weak customer satisfaction scores
71% direct traffic = zero acquisition cost
Limited innovation beyond listing aggregation
Lean operations with massive scale
No clear B2B revenue diversification
Data moat that competitors can't replicate

Hemnet is the blueprint for market dominance

Win your geography completely, become a utility, then optimize for efficiency—not satisfaction.

What tech stack does Hemnet use?

19 detected
Security1
Cloud & Hosting1
Performance1
Web Standards1
Frontend Frameworks1
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
A
Amplitude
G
Google DoubleClick
G
Google Static
G
Google AdSense

How much traffic does Hemnet get?

Traffic & Engagement

7.8M
Monthly Visits
-6.4%
4.2
Pages/Visit
9:14
Avg. Duration
54%
Bounce Rate
Monthly Traffic Trend-21%
9.9M
Oct 2025
Oct
8.3M
Nov 2025
Nov
7.8M
Dec 2025
Dec

Rankings

#7,387
Global Rank
#41
Sweden Rank
Real Estate
Category

Backlinks & Authority

5.5M
Backlinks
7.6K
Ref. Domains
66
Authority Score
Low
Penalty Risk
Backlinks Trend+386%
1.1M
Jul 2025
Jul
1.2M
Aug 2025
Aug
1.4M
Sep 2025
Sep
2.7M
Oct 2025
Oct
4.3M
Nov 2025
Nov
5.5M
Dec 2025
Dec

Search Traffic

Organic
6.3M
Paid
15.9K

Top Organic Keywords

#1hemnet
1,500,000 vol19.5%
#1lägenheter
60,500 vol0.5%
#1hemnet stockholm
33,100 vol0.4%
#1villa
49,500 vol0.4%
#1hemnet se
27,100 vol0.4%

Where is Hemnet's audience located?

🇸🇪Sweden91.5%
🇳🇴Norway1.6%
🇩🇰Denmark1.4%
🇳🇱Netherlands1.2%
🇺🇸United States0.8%

Device Distribution

Desktop28.7%
Mobile71.3%

What keywords does Hemnet rank for?

5 keywords
1hemnet117.2K vol$0.57
2hemnet stockholm2.0K vol$0.52
3hemnet uppsala1.1K vol$0.64
4hemnet kristianstad1.0K vol$0.72
5hemnet.se680 vol

How is Hemnet's SEO?

Meta Tags

title42 chars

Hemnet - Sveriges största bostadsplattform

description143 chars

På Hemnet hittar du bostäder som lägenheter, villor, parhus, kedjehus, radhus, tomter och fritidshus till salu genom svenska fastighetsmäklare.

languageSV-SE

H1 Tags

h1Sekelskiftesdrömmen i Piteå till salu
h1Herrgården blev klicksuccé – igen
h1Gamla skåp och nya drömmar – hemma hos @villagronska

Schema Types

Organization

Who works at Hemnet?

Loading leads...

What do customers think of Hemnet?

Hemnet

Hemnet

1.3
113 reviews
✓ Claimed

Categories

Media Company#undefined

Activity & Engagement

Reply Rate
95.23809523809523%
Avg. Reply Time
5.0 days
Claimed Date
4/18/2024

Contact Information

Address:
Sveavägen 9
Stockholm, SE

Reviews (5)

Filter by rating:
Peter SeehuusenVerified
2/16/2025
🇸🇪 Sweden63 reviewsOrganicUnverified
Experience date: 2/16/2025
Listen to their customers!

I have a new and good experience of Hemnet now. They actually listened to my point of view and adjusted. Therefore I now give them full star review.

Company Response2/25/2025

Hi Peter! Very nice to hear! Happy to hear that it all worked out, thank you so much for the updated review. :) Take care! /Hemnet

sean chang
11/9/2024
🇸🇪 Sweden1 reviewsOrganicUnverified
Experience date: 11/9/2024
Expensive and bad!!!

Expensive and bad!!! I bought the most expensive package and after one week, there is no traffic anymore. Then it asked me to buy traffic. Bad.

Company Response11/10/2024

Hi Sean! Sorry to hear that you're not satisfied with your Hemnet experience. Hemnet receives over 40 million visits each month. This means we have highly engaged visitors, many of whom return several times a week to check what's new on Hemnet. Simply put, there is no larger or more relevant audience to reach when marketing your property for sale. When you list at Hemnet, your listing gets put at the top of the result list. That means your listing will get the biggest amount of traffic during the first time of being listed. After that, the listing will gradually start to receive less traffic, as newer listings are published. When that happens and you want more traffic, we offer a couple of different options. For example, you can invest in extra boost products or renew your listing. Of course, if you want to invest more in your listing or not is entirely your choice. In this case we would recommend that you discuss the listing strategy with your agent to see exactly what your options are and which way to move forward suits you best. /Hemnet

Mathieu D.
3/8/2024
🇸🇪 Sweden11 reviewsOrganicUnverified
Experience date: 1/25/2024
Abusing dominant position in the worst way

Hemnet clearly abuses its dominant position, in a real estate market that is already weird. I think the least they can do in this situation is provide decent support, or at least polite. They don't.

Company Response6/13/2024

Hi Mathieu! Sorry to hear that you’re not satisfied with the service. In short, the price on Hemnet should reflect the value of being visible on Sweden’s largest real estate platform. What the seller pays for when listing their property on Hemnet is primarily the products’ effectiveness and wide reach. Hemnet receives over 40 million visits each month, meaning we have engaged visitors, many of whom check in several times a week to see what’s new. Simply put, there is no larger and more relevant audience to reach when marketing a property for sale in Sweden. As for the service, we can only apologize if you feel that you got a less than great treatment. If you haven’t already, you’re more than welcome to contact us again at [email protected] to give us some feedback on what we can do better. /Hemnet

Dilip
6/6/2022
🇸🇪 Sweden3 reviewsBasicLinkVerified
Hemnet will ask the seller directly for…

Hemnet will ask the seller directly for money to post ad on its webpage but will not give access for example to delete the ad. I would expect more service from Hemnet for the money I paid you (4790). We sold our house after private visning but there is no way I could delete the ad. My broker decided to even arrange for new visning to divert potential buyers to the other house (unprepared). Now we objected I am yet to receive support from my broker to remove the ad. Only broker could remove but Hemnet has no problem to ask money shamelessly from seller.

Arvydas Bernotas
2/6/2021
🇸🇪 Sweden12 reviewsOrganicUnverified
So much expensive for an add!!

So much expensive for an add!!

Frequently Asked Questions about Hemnet

What is Hemnet's Revenue?
Hemnet generates approximately $34M in annual revenue. With 204 employees, that's $165,000 per employee.
What does Hemnet do?
På Hemnet hittar du bostäder som lägenheter, villor, parhus, kedjehus, radhus, tomter och fritidshus till salu genom svenska fastighetsmäklare.
How fast is Hemnet growing?
Hemnet has declined by 6.4% in the last 6 months according to traffic data. employee count has changed by 0% year over year.
How do people interact with Hemnet?
When visiting Hemnet, visitors view an average of 4.2 pages per visit, and spend around 9:14 on the site, and the bounce rate is 54.0%.
How do people find Hemnet?
1.5M people (20%) visit Hemnet directly. 6.3M (80%) find them through organic search. 15.9K (0%) come through paid advertising.
Who uses Hemnet?
Hemnet's top market is Sweden with 7.1M visitors (91.5%). Norway is 2nd with 121.7K (1.6%). Denmark is 3rd with 112.4K (1.4%).
What technologies does Hemnet use?
Hemnet uses 13 technologies across their website including Fonts, Security, CMS. Key technologies include Font Awesome, HSTS, WordPress.
Who are Hemnet's competitors?
Hemnet's main competitors include Olov Lindgren AB, Varbergs Bostad, Catena AB, Movesta, Specialfastigheter Sverige AB. These companies operate in similar markets and compete for the same customer base.
What do customers think of Hemnet?
Hemnet has a Trustpilot score of 1.3 out of 5 (1 stars) based on 113 customer reviews.

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About hemnet.se

På Hemnet hittar du bostäder som lägenheter, villor, parhus, kedjehus, radhus, tomter och fritidshus till salu genom svenska fastighetsmäklare.

Company Overview

hemnet.se
Website
business_and_consumer_services
Industry
#4,568
Global Rank
10.0M
Monthly Visitors
13
Technologies

Contact hemnet.se

Technology Stack

hemnet.se uses 13 technologies across their website including Font Awesome, HSTS, WordPress, and more.

Fonts

Font Awesome

Security

HSTS

CMS

WordPress

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight

Analytics & Marketing

Datadog RUM, Google Tag Manager, Google Analytics

Traffic & Audience

10.0M
Monthly Visits
27%
Bounce Rate
5.8
Pages/Visit
4:46
Avg. Duration

hemnet.se receives approximately 10.0M monthly visitors and ranks #4,568 globally. The website has a bounce rate of 27% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 4:46 on the site.

The majority of hemnet.se's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is hemnet.se?
På Hemnet hittar du bostäder som lägenheter, villor, parhus, kedjehus, radhus, tomter och fritidshus till salu genom svenska fastighetsmäklare.
What technologies does hemnet.se use?
hemnet.se uses 13 technologies including Font Awesome, HSTS, and 7 more. View the full tech stack analysis above.
How do I contact hemnet.se?
You can contact hemnet.se via email at [email protected].
What are hemnet.se's social media accounts?
hemnet.se is active on tiktok, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is hemnet.se?
hemnet.se receives approximately 10.0M monthly visitors and ranks #4,568 globally. Traffic is declining by 7.2% month-over-month.

Related Searches

hemnet.se pricinghemnet.se reviewshemnet.se alternativeshemnet.se loginhemnet.se careerswhat is hemnet.sehemnet.se tech stackhemnet.se contacthemnet.se vs competitorshemnet.se featureshow to use hemnet.sehemnet.se integrations

This page provides publicly available information about hemnet.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hemnet.se directly at https://hemnet.se.