hendercare.com.au
hendercare.com.au
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Hendercare: The Quiet Giant in NDIS
A $215M revenue machine with a 2.8-star problem
In the fragmented, chaotic world of Australian disability support, Hendercare operates like a silent giant. With $215.7M in revenue and 639 employees, they've scaled a service model that is both impressively large and quietly struggling with the very people they aim to serve.
"Hendercare proves that in the NDIS market, scale does not equal satisfaction."
The Enterprise Play
Hendercare isn't a scrappy startup; it's a legacy player operating with the weight of a mid-sized corporation. Their employee count (639) and revenue density suggest a highly structured, centralized operation. This is a company built for compliance and coverage, not necessarily for agility. For investors, this signals a mature asset with significant operational overhead but clear market penetration.
The SEO Gap
Despite massive scale, their digital footprint is surprisingly niche. With only 9,482 monthly visits and a global rank hovering near #2M, they are invisible to the broader web. Their traffic is dominated by brand searches (570 volume), meaning they rely heavily on word-of-mouth or existing client retention rather than organic discovery. This is a missed opportunity in a sector where participants actively search for providers online.
The data reveals a stark contrast: while they command a $215M revenue stream, their digital engagement metrics are anemic. Their top organic keywords—like 'sample of progress note for nurses in rehabilitation hospitals near coburg vic'—reveal a content strategy that is hyper-local and clinical, but likely ineffective for acquiring new high-value clients. It suggests a company optimized for service delivery, not digital growth.
- Scale vs. Sentiment: High revenue (>$200M) contrasts sharply with a 2.8/5 Trustpilot rating, indicating systemic service delivery friction.
- The 'Niche' Giant: Dominates local search intent but fails to capture broad market awareness.
- Leadership Stability: The C-suite (Hinchey, Welyhorskyj) suggests established governance, but the digital stagnation raises questions about strategic vision.
The Sleeping Giant
Hendercare has the infrastructure to dominate but lacks the digital pulse to win the next decade.
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hendercare.com.au
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Reviews (20)
gardener is professional
gardener is professional
Hi Mario, thank you for the 5 star rating! We are pleased to hear you are satisfied with our services. If there is anything HenderCare can improve on please do not hesitate to email [email protected]
I am very satisfied with Rebecca who…
I am very satisfied with Rebecca who has been a few times now and she is efficient and capable.
Hi Lynne, thank you for the 5 star rating! We have some excellent team members here at HenderCare and are happy to hear you are pleased with the services provided :)
Excelolent support worker.
Excelolent support worker who needs no supervision. Always happy and always on time. The work is well done and we could not ask for more.
Hi Roslyn, thank you for the 5 stars! We are delighted to hear you are happy with HenderCare :)
I am very happy indeed with the result of the gardener's hard work
I am very happy indeed with the gardening I have done for me by the gardener who has been been allocated by you to me. He is to be recommended. He is always on time and ready to use his imagination in creative ideas. Thank you.
Hi Leone, thank you for the 5 star rating! We have some excellent team members here at HenderCare and are happy to hear you are pleased with the services provided :)
Simply a satisfied customer
Simply a satisfied customer
Hi Max, thank you for the 5 star rating! We are pleased to hear you are satisfied with our services. If there is anything HenderCare can improve on please do not hesitate to email [email protected]
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About hendercare.com.au
Company Overview
Traffic & Audience
hendercare.com.au receives approximately 9.5K monthly visitors and ranks #1,979,502 globally. The website has a bounce rate of 24% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 0:51 on the site.
The majority of hendercare.com.au's traffic comes from undefined, .
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This page provides publicly available information about hendercare.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hendercare.com.au directly at https://hendercare.com.au.