hendersonrigs.com
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Henderson Rigs: The Heavy Industry Underdog
A $61M refurbishment powerhouse quietly dominating the oilfield equipment market.
In an industry obsessed with shiny new rigs, Henderson Rigs is betting on the bones of the old. With 173 employees and $61.2M in revenue, they aren't just repairing equipment; they are engineering second lives for the giants of the oilfield.
"They aren't chasing vanity metrics or flashy web traffic; they are chasing operational uptime for multi-million dollar assets."
The Refurbishment Economy
Henderson Rigs operates in the lucrative gap between new manufacturing and total decommissioning. Their business model—drilling rig refurbishment, repair, and recertification—is a capital efficiency play. Why spend $15M on a new 1000HP rig when a refurbished unit, verified by Henderson, can perform at 90% capacity for a fraction of the cost? Their revenue proves the market agrees.
Traffic Paradox
The data presents a fascinating anomaly: 556 monthly visits for a $61M company. This isn't a failure; it's a signal of high-ticket B2B sales. With 42% direct traffic and top keywords like 'rig 1000hp national oilwell varco price,' Henderson isn't casting a wide net. They are catching specific, high-value whales who already know exactly what they need. This is a relationship-driven business, not an e-commerce store.
- Capital Efficiency: Extending the lifecycle of heavy assets reduces CAPEX for drilling operators.
- Niche SEO Dominance: Ranking for high-intent keywords like 'high pressure hydraulic pressure piping solutions' captures buyers at the decision point.
- Operational Depth: With 173 employees, they maintain the specialized labor force required for complex recertification.
The leadership team, led by Founder Dan Henderson and VP Trisheena Creel, has built a fortress around technical expertise. While competitors might chase volume, Henderson Rigs appears to prioritize the complexity of the repair—handling everything from drilling rigs to high-pressure hydraulic piping. Their tech stack (WordPress, Tailwind, Cloudflare) is utilitarian, proving their digital presence is a brochure for their physical capabilities, not a product in itself.
The Unsung Industrial Titan
Henderson Rigs proves that in heavy industry, reputation and reliability beat traffic and likes every single time.
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https://hendersonrigs.com/wp-content/uploads/2019/04/6750Bender4256x2832.jpg
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Home - HENDERSON Rigs & Equipment
Drilling Rig and Equipment Refurbishment, Repair and Recertification
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About hendersonrigs.com
Drilling Rig and Equipment Refurbishment, Repair and Recertification
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hendersonrigs.com uses 12 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
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WooCommerce
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Traffic & Audience
hendersonrigs.com receives approximately 556 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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