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Hent: The Invisible Infrastructure of Brazilian Real Estate
How a 40-person startup built the operating system for land developers
While everyone obsesses over flashy fintech apps, Hent is quietly automating the plumbing of Brazil's $50B land development industry. They're not selling software—they're selling time back to developers drowning in spreadsheets.
"Hent isn't competing with banks—it's making land developers so efficient that banks become irrelevant to their operations."
The 40-Person Powerhouse
With just 40 employees, Hent generates $4.2M in revenue—that's $105K per employee, a remarkable efficiency ratio for a Brazilian B2B SaaS. Their lean structure suggests they've built a highly automated platform that scales without proportional headcount increases. The founders (Thiago Diniz and Luan Brito) come from engineering backgrounds, which explains why their product feels more like infrastructure than a typical sales tool.
The Growth Engine
Hent's traffic profile reveals a sophisticated growth strategy: 49% comes from organic search, indicating strong SEO and brand authority in their niche. With 7,180 monthly searches for 'hent' alone, they've achieved remarkable brand penetration in a fragmented market. The 39% direct traffic suggests high product stickiness and repeat usage—developers aren't just browsing, they're logging in daily to manage their operations.
What makes Hent remarkable isn't the technology (Bootstrap, Swiper, Google Analytics are standard) but their domain specificity. They've identified a massive blind spot: land developers in Brazil's booming real estate market still run their entire operations on WhatsApp and Excel. Hent replaces this chaos with a unified platform for contract management, boleto generation, payment reconciliation, and automated communications across email, WhatsApp, and SMS.
- Captures the entire land development lifecycle—from contract signing to final payment
- Solves the fragmentation problem by centralizing communications across multiple channels
- Addresses Brazil's complex payment ecosystem with automated boleto generation and reconciliation
- Builds a defensive moat through deep integration with developers' daily workflows
Hent is building the Shopify for land development
While competitors focus on feature breadth, Hent is owning the entire operational stack for a specific vertical—and that's where billion-dollar companies are built.
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Hent - Crédito Imobiliário e Gestão de Cobrança de Loteamentos
A Hent é uma plataforma de automatização de cobrança das parcelas dos lotes vendidos. Desde a gestão dos contratos, emissão dos boletos, fluxo de notificações por E-mail, WhatsApp ou SMS e conciliação dos pagamentos.
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About hent.com.br
A Hent é uma plataforma de automatização de cobrança das parcelas dos lotes vendidos. Desde a gestão dos contratos, emissão dos boletos, fluxo de notificações por E-mail, WhatsApp ou SMS e conciliação dos pagamentos.
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Technology Stack
hent.com.br uses 14 technologies across their website including Google Fonts, HSTS, Sentry, and more.
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Google Fonts
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HSTS
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Sentry
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Vercel
Marketing Automation
HubSpot
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Traffic & Audience
hent.com.br receives approximately 9.3K monthly visitors and ranks #1,272,598 globally. The website has a bounce rate of 36% with visitors viewing an average of 10.9 pages per visit. Users spend an average of 9:35 on the site.
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