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her.one
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her.one

26 technologies
VerifiedGrowingVisit39.9K/mo$4M2326 Tech10 Leads
Deep Dive

Her.One: Germany's Quiet Giant of Female Wellness

How 23 people built a $4M revenue brand without venture capital.

While the DTC market is saturated with loud, hype-driven brands, Her.One has quietly built a formidable empire by focusing on the unglamorous basics: gut health, hormonal balance, and Made-in-Germany quality. They aren't chasing viral moments; they are building lifetime value.

$4M
Annual Revenue
23
Employees
4.6/5
Trustpilot Score
39,857
Monthly Visits

"Her.One proves that in the crowded wellness space, trust beats virality every single time."

The 'Made in Germany' Moat

In a market flooded with white-label supplements, Her.One leverages the 'Made in Germany' reputation for quality and strict regulation. This isn't just a marketing tagline; it's a quality assurance that justifies their premium positioning and drives a 42% direct traffic share—indicating high brand recall and repeat customers who skip search engines entirely.

Community-Led Growth

With a lean team of 23, Her.One punches above its weight by leaning heavily into social proof. Their presence on TikTok, Instagram, and Facebook isn't just broadcasting; it's a feedback loop. With 439 Trustpilot reviews and a 4.6/5 rating, they have turned customer satisfaction into their primary acquisition channel, reducing reliance on paid ads.

The traffic data reveals an interesting dynamic. While 'ESN' (a massive German competitor) dominates search volume (195k), Her.One captures the long-tail intent with keywords like 'her one affiliate' and 'her1'. This suggests a sophisticated SEO strategy that targets high-intent users further down the funnel rather than fighting for broad, expensive terms.

  • Lean Operations: Generating $4M revenue with just 23 employees implies exceptional operational efficiency.
  • High Trust Capital: A 4.6/5 rating on 439 reviews creates a high barrier to entry for competitors.
  • Direct Traffic Dominance: 42% direct traffic indicates a strong brand moat and high customer retention.
Does not rely on massive VC funding rounds
Bootstrapped profitability through premium pricing
Avoids generic, low-margin commodity supplements
Focuses on specialized, high-efficacy formulations for women

The Blueprint for Sustainable DTC

Her.One isn't a unicorn chasing hype; it's a tortoise winning the race through brand trust and operational discipline.

What tech stack does Her use?

37 detected
Cloud & Hosting1
Translation1
Email Marketing1
Customer Support1
Reviews1
E-commerce & Payments2
Web Standards2
UI Libraries1
JavaScript Libraries4
Tracking & Analytics11
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Tag Manager
T
Tracking Service
G
Google AdSense
A
Amazon CloudFront
G
Google Analytics
G
Google DoubleClick
G
Google Static

How much traffic does Her get?

Traffic & Engagement

39.9K
Monthly Visits
2.6
Pages/Visit
1:27
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend-24%
52.5K
Oct 2025
Oct
31.6K
Nov 2025
Nov
39.9K
Dec 2025
Dec

Traffic Sources

Search
39%
Direct
42%
Social
8%
Referrals
7%
Email
0%
Paid
2%

Where is Her's audience located?

🌍55.6%
🌍15.0%
🌍8.9%
🌍8.5%
🌍7.8%

What keywords does Her rank for?

5 keywords
1her one1.5K vol$1.02
2herone1.1K vol$1.02
3her one affiliate100 vol
4esn195.1K vol$0.23
5her1520 vol$0.75

How is Her's SEO?

Open Graph Image

OG Image preview
og:image

http://her.one/cdn/shop/files/HER.ONE.Vogue.png?height=628&pad_color=ffffff&v=1652447737&width=1200

Meta Tags

title55 chars

HER ONE | her.one – HER ONE - Female Health & Wellbeing

description233 chars

HER ONE (her.one) - 2017 gegründet. Hochwertige Nahrungsergänzungsmittel und Wellnessprodukte für Frauen, entwickelt für Darmgesundheit, ganzheitliches Wohlbefinden, Schönheit von innen und hormonelles Gleichgewicht. Made in Germany.

og:title

HER ONE | her.one

languageDE

H1 Tags

h1DEIN GEHEIMER RABATT WARTET!

Schema Types

OrganizationWebSiteWebPage

Who works at Her?

Loading leads...

What do customers think of Her?

HER ONE

HER ONE

4.6
439 reviews
✓ Claimed

Activity & Engagement

Reply Rate
91.66666666666666%
Avg. Reply Time
15.0 days
Claimed Date
7/2/2024

Contact Information

Address:
DE

Reviews (1)

Filter by rating:
Maria Nunes
8/29/2024
🇩🇪 Germany3 reviewsOrganicUnverified
Experience date: 7/29/2024
Easy to Incorporate into my Routine and delicious

I've been using Burn Baby Burn for a while now, and I really enjoy it. I'm particularly happy that the new Berry version is vegan—it satisfies my sweet cravings and has become a key part of my self-care routine. I've also started trying the new Marine Collagen, and it's been a great experience so far. I love that I can easily add it to my coffee, making it simple to remember to take it every day.

Company Response10/18/2024

Hey, thank you so much for your lovely feedback! We’re thrilled to hear that you’re enjoying Burn Baby Burn, and we’re especially glad that the new Berry version is hitting the spot for you—both for your sweet cravings and as part of your self-care routine! 💜 It’s also amazing to hear that you’re loving the Marine Collagen. Adding it to your coffee is such a great idea! We're happy to know it fits so seamlessly into your daily routine. Thanks again for sharing your experience with us—we're so happy to be part of your wellness journey! ✨ All the best, your HER ONE team

Frequently Asked Questions about Her

What is Her's Revenue?
Her generates approximately $4M in annual revenue. With 23 employees, that's $175,700 per employee.
What does Her do?
HER ONE (her.one) - 2017 gegründet. Hochwertige Nahrungsergänzungsmittel und Wellnessprodukte für Frauen, entwickelt für Darmgesundheit, ganzheitliches Wohlbefinden, Schönheit von innen und hormonelles Gleichgewicht. Made in Germany.
How fast is Her growing?
Her employee count has changed by -23% year over year.
What technologies does Her use?
Her uses 26 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Google Fonts, hCaptcha, HSTS, Cloudflare.
Who are Her's competitors?
Her's main competitors include Dansons, Prosperity of Life, V's Barbershop, Harvest Group, Havenly. These companies operate in similar markets and compete for the same customer base.
What do customers think of Her?
Her has a Trustpilot score of 4.6 out of 5 (4 stars) based on 439 customer reviews.

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What are Her's key pages?

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Raw JSON Data

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About her.one

HER ONE (her.one) - 2017 gegründet. Hochwertige Nahrungsergänzungsmittel und Wellnessprodukte für Frauen, entwickelt für Darmgesundheit, ganzheitliches Wohlbefinden, Schönheit von innen und hormonelles Gleichgewicht. Made in Germany.

Company Overview

her.one
Website
lifestyle
Industry
#728,819
Global Rank
39.9K
Monthly Visitors
26
Technologies
10+
Employees

Contact her.one

Technology Stack

her.one uses 26 technologies across their website including Google Fonts, hCaptcha, HSTS, Cloudflare, and more.

Fonts

Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Cloud & Hosting

Cloudflare

Translation

Weglot

Email Marketing

Klaviyo

Advertising

DoubleClick Floodlight, Microsoft Ads

Traffic & Audience

39.9K
Monthly Visits
39%
Bounce Rate
2.6
Pages/Visit
1:27
Avg. Duration

her.one receives approximately 39.9K monthly visitors and ranks #728,819 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:27 on the site.

The majority of her.one's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is her.one?
HER ONE (her.one) - 2017 gegründet. Hochwertige Nahrungsergänzungsmittel und Wellnessprodukte für Frauen, entwickelt für Darmgesundheit, ganzheitliches Wohlbefinden, Schönheit von innen und hormonelles Gleichgewicht. Made in Germany.
What technologies does her.one use?
her.one uses 26 technologies including Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 20 more. View the full tech stack analysis above.
How do I contact her.one?
You can contact her.one via email at [email protected].
What are her.one's social media accounts?
her.one is active on tiktok, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is her.one?
her.one receives approximately 39.9K monthly visitors and ranks #728,819 globally. Traffic is growing by 26.2% month-over-month.

Related Searches

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This page provides publicly available information about her.one. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit her.one directly at https://her.one.