hexoskin.com
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Hexoskin: The Invisible Giant in Smart Clothing
How a $7.4M funded Canadian startup built the clinical-grade wearable stack without the hype
While tech giants chase smartwatches, Hexoskin has been quietly embedding sensors directly into fabric for over a decade. They aren't selling fashion accessories; they're selling a medical-grade data platform that happens to be a shirt.
"Hexoskin proves that hardware is hard, but data is harder—and they've solved both while flying under the radar."
The Unsung B2B Powerhouse
Hexoskin isn't chasing consumer wellness trends. With a lean team of 31 and $7.4M in funding, they've carved a defensible niche in high-stakes industries: sports science, healthcare, defense, and aerospace. Their shirts aren't just tracking steps; they're monitoring cardiac arrhythmias for NASA astronauts and respiratory patterns for elite athletes. This is B2B infrastructure disguised as apparel.
The Growth Paradox
Despite a modest global rank of #1.7M and 13K monthly visits, Hexoskin commands a premium position. Their traffic split—43% organic, 42% direct—reveals a loyal, intent-driven audience. People don't stumble upon Hexoskin; they search for it. The keyword 'hexoskin' alone drives 990 monthly searches, dominating their own brand visibility. This is a company with high intent, low volume, and massive conversion potential.
The tech stack tells a story of pragmatism over flash. Built on Shopify and powered by a mix of Tailwind, Bootstrap, and jQuery, Hexoskin prioritizes functional commerce over aesthetic reinvention. They use Google Analytics, Clarity, and Zendesk—tools of a company focused on conversion and support, not vanity metrics. It’s a utilitarian setup for a business selling complex hardware and software subscriptions, not a lifestyle brand.
- Clinically validated ECG & respiratory monitoring (not just estimates)
- Full-stack solution: hardware shirts + software platform + AI analytics
- Defensible moat in regulated industries (FDA-cleared, NASA-tested)
- Revenue model blending hardware sales with recurring data subscriptions
The Anti-Hype Playbook
Hexoskin wins by solving real problems for serious customers, not by chasing headlines. In a market saturated with consumer wearables, they've built a defensible, high-margin business by staying invisible to the masses.
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Meta Tags
Hexoskin Smart Shirts - Cardiac, Respiratory, Sleep & Activity Metrics
Hexoskin is the leader in Smart Clothing, Software & AI Data Analytics. The Hexoskin Smart Shirts are clinically validated for continuous ECG, HRV, Respiratory, Activity, Sleep & Stress monitoring. The Hexoskin Smart Garments are used by sports scientists, healthcare, defense, aerospace & research professionals.
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About hexoskin.com
Hexoskin is the leader in Smart Clothing, Software & AI Data Analytics. The Hexoskin Smart Shirts are clinically validated for continuous ECG, HRV, Respiratory, Activity, Sleep & Stress monitoring. The Hexoskin Smart Garments are used by sports scientists, healthcare, defense, aerospace & research professionals.
Company Overview
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Technology Stack
hexoskin.com uses 22 technologies across their website including hCaptcha, HSTS, Cloudflare, CookieYes, and more.
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hCaptcha, HSTS, reCAPTCHA
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CookieYes
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HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Scheduling
Calendly
Traffic & Audience
hexoskin.com receives approximately 13.3K monthly visitors and ranks #1,757,275 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:21 on the site.
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