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Heyliot: The Smart Sensor Fixing Waste's $200B Problem
A hardware startup with 17 employees and a better way to count garbage
Waste management is a $2 trillion global industry, yet most collection routes are driven by guesswork and fixed schedules. Heyliot is betting that better data—specifically, precise fill-level sensors—can cut collection costs by 30% and eliminate overflowing bins. With just 17 employees and a laser-focused product, they're tackling a massive, inefficient market.
"The real innovation isn't the laser sensor—it's the 5-year battery life that makes deployment actually viable."
The B2B Government Play
Heyliot isn't selling to consumers; they're targeting municipalities and waste haulers. Their website traffic (100% from undefined) suggests a hyper-local, relationship-driven sales model. The 2.4M revenue on 17 employees indicates a high-value, low-volume customer base—likely selling sensors per truck or per route rather than per consumer.
The Tech Stack Reality
Their tech stack (jQuery, Bootstrap, Tailwind) reveals a pragmatic, not cutting-edge, approach. This isn't a VC-funded rocket ship burning cash on fancy frontends. It's a hardware-first company using proven web tech to deliver a dashboard. The lack of backlink data and low global rank (#11M) suggests they're not competing on SEO—they're winning through direct sales and pilot programs.
The keywords they rank for—'illegal dumping,' 'waste collection,' 'collection points'—paint a picture of a company solving operational pain points, not chasing buzzwords. The 850 monthly searches for 'illegal dumping' hint at a specific use case: monitoring remote or problematic sites where overflowing bins lead to environmental violations.
- Hardware-first approach: Laser sensors with 5-year battery life
- Niche focus: Waste containers, not smart cities
- Sales model: Likely direct to municipalities (B2G) or haulers (B2B)
- Low digital footprint: 293 monthly visits means they're not relying on inbound marketing
Heyliot is a sleeping giant in a boring industry
With $2.4M in revenue and a product that actually works, they're poised to capture a slice of the $200B waste tech market. The question isn't if they'll grow—it's whether they can scale hardware production fast enough.
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Meta Tags
Home page - BH Environnement
Heyliot offers a universal solution for the management of waste containers. Among other things, it allows the filling rate of all types of containers to be measured and collection to be optimised. The high-pressure washing resistant sensor developed by Heyliot is adaptable to all types of containers, so customers can install them on their territory without having to renew their fleet of containers. The laser technology is less sensitive to vibrations and heat than the infrared or ultrasonic sensors already available on the market, and allows for more accurate measurement. Installation is very easy and quick, taking less than 5 minutes. With an accurate measurement up to 4 meters, a battery life of up to 5 years, and its small size, the patented sensor will be quickly forgotten. The data collected by the sensors is then transmitted to a decision support platform for container managers.
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About heyliot.com
Heyliot offers a universal solution for the management of waste containers. Among other things, it allows the filling rate of all types of containers to be measured and collection to be optimised. The high-pressure washing resistant sensor developed by Heyliot is adaptable to all types of containers, so customers can install them on their territory without having to renew their fleet of containers. The laser technology is less sensitive to vibrations and heat than the infrared or ultrasonic sensors already available on the market, and allows for more accurate measurement. Installation is very easy and quick, taking less than 5 minutes. With an accurate measurement up to 4 meters, a battery life of up to 5 years, and its small size, the patented sensor will be quickly forgotten. The data collected by the sensors is then transmitted to a decision support platform for container managers.
Company Overview
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Technology Stack
heyliot.com uses 16 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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Google Fonts
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reCAPTCHA
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PHP
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WordPress
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E-commerce & Payments
WooCommerce
Traffic & Audience
heyliot.com receives approximately 293 monthly visitors and ranks #11,248,944 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:57 on the site.
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