HFD Corp isn't a brand you see on hotel doors, but it's the invisible infrastructure behind 119 employees and $30.2M in revenue. They don't sell to consumers—they equip the entire supply chain that makes hospitality possible.

"In hospitality, the most profitable companies aren't the ones guests remember—they're the ones hotels can't operate without."

The tech stack tells a story of pragmatism over polish. jQuery and Bootstrap suggest legacy systems, while Zendesk and Google Analytics show they're tracking every lead. No fancy headless CMS or AI chatbots—just tools that work. The Facebook Pixel and LinkedIn presence indicate they're nurturing leads, not chasing viral moments.

• Operates in the 'invisible middle' of hospitality supply chains
• Revenue scales with hotel openings, not consumer trends
• Direct traffic (30%) exceeds organic (37%)—a sign of established relationships
• Leadership team is heavy on operations and sales, light on marketing
• No funding rounds = bootstrapped or privately held profit machine