While tech giants fight for cloud dominance, Hiab quietly moves the physical world. This isn't just about cranes—it's about the data layer that makes global logistics possible, one smart lift at a time.

"Hiab isn't selling equipment—they're selling uptime, intelligence, and the promise that your cargo will move when and where you need it."

• Tech stack includes PWA and Tailwind CSS—unusual for heavy industry, signaling digital-first thinking
• Top keywords include German technical terms ('steuventiel für hiabkrahn'), revealing deep EU market penetration
• Zero funding rounds listed—this is a self-sustaining cash cow, not a VC-backed startup

The most telling signal? Their top keyword is just 'hiab'—a 6,180 monthly search volume. When your brand becomes the category term, you've achieved the industrial equivalent of Google. Every operator, procurement manager, and logistics director types 'hiab' when they need a load handler. That's not marketing—that's market dominance.