hideawaypizza.com
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Hideaway Pizza: The $30M Local Giant
How a regional pizza chain dominates local search without relying on delivery apps
Hideaway Pizza isn't chasing national scale—they're mastering local dominance. With 110 employees generating $29.7M annually, this Oklahoma-based chain proves that deep community roots beat broad expansion every time.
"Their secret? Owning the 'pizza near me' conversation before anyone else can."
The SEO Moat
Hideaway captures 338,730 monthly searches for 'pizza near me'—a keyword with brutal competition. They rank #1 for their own brand name (3,590 searches) while competing for hyper-local terms like 'hideaway pizza edmond.' This isn't accidental; it's a deliberate strategy to own every mile of their geographic footprint.
Community-Led Growth
With 100% of traffic from 'undefined' (likely US, specifically Oklahoma), Hideaway has zero international ambitions. Their social presence—Facebook, Instagram, YouTube, Twitter—serves one purpose: deepen local engagement. They're not building a global brand; they're building a regional institution.
- Tech stack built for speed: Tailwind CSS, Bootstrap, PWA
- Heavy analytics investment: Google Analytics, GTM, Hotjar
- Modern UX patterns: Swiper, Lottie, Lazy Loading
- Direct traffic at 32% shows strong brand recall
The leadership team—Janie Harris, Jaimie Nestor, Conrad Buchner—reads like a customer experience dream team. Director of Guest Relations, Director of Training, Director of HR & Org Development. This isn't a pizza shop; it's a hospitality company that happens to make great pizza.
The Anti-Startup Startup
Hideaway Pizza proves you don't need venture capital or viral marketing to build a $30M business. You need deep local roots, SEO mastery, and a leadership team obsessed with the guest experience. For founders building location-based businesses, this is the blueprint.
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Open Graph Image
https://d3iiunu4hwm6x4.cloudfront.net/images/transforms/_1200x630_crop_center-center_82_none/HAP_Web_Listing_Downtown-OKC-1.jpg?mtime=1700590400
Meta Tags
Hideaway Pizza | Your Family Pizza Destination!
Hideaway Pizza offers a wide variety of delicious pizzas, pastas, salads, and more. Whether you're looking for a classic pepperoni pizza or something more…
Your Family Pizza Destination!
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About hideawaypizza.com
Hideaway Pizza offers a wide variety of delicious pizzas, pastas, salads, and more. Whether you're looking for a classic pepperoni pizza or something more…
Company Overview
hideawaypizza.com Social Media
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Technology Stack
hideawaypizza.com uses 14 technologies across their website including reCAPTCHA, PHP, DoubleClick Floodlight, Google Ads, and more.
Security
reCAPTCHA
Programming Languages
PHP
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
hideawaypizza.com receives approximately 70.6K monthly visitors and ranks #497,892 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:13 on the site.
The majority of hideawaypizza.com's traffic comes from .
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