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Highdive: The Boutique UX Firm Punching Above Its Weight
A 2-person SF agency generating $100K/year by focusing on what matters
In a market flooded with massive agencies and DIY website builders, Highdive proves that lean, focused execution can win. This isn't a volume play—it's a precision strike on customer experience strategy that directly drives sales.
"Highdive isn't just designing websites—they're engineering revenue funnels through obsessive UX focus."
The Founder-Led Advantage
Led by Cindi Hazel, Highdive operates with the agility most agencies lack. With just 2 employees, they maintain a 100% founder-led model where every client gets direct access to strategic leadership. This eliminates the 'account executive' filter that often dilutes vision in larger firms.
The Traffic Paradox
Here's the counterintuitive insight: Highdive's 1,826 monthly visits are surprisingly low for a UX firm, yet their 34% direct traffic (vs 23% organic) reveals something powerful. Their clients aren't finding them through SEO—they're being referred. This is the hallmark of a premium service business where reputation, not search ranking, drives growth.
The keyword data tells a revealing story. 'Highdive' itself commands 1,710 monthly searches, while 'hidive login' (1,420) and 'cx dive' (1,170) show brand confusion and category exploration. This suggests Highdive is carving out a distinct identity in the crowded 'digital experience' space, though they're still battling for category ownership.
- Built on modern, performant stack (Tailwind, Bootstrap, PWA-ready)
- Focus on conversion-driven UX, not just aesthetics
- Direct founder involvement in every project
- Premium positioning with boutique pricing power
The $100K Blueprint for Boutique Success
Highdive proves that in UX consulting, depth of impact beats breadth of reach. Their model—lean team, direct leadership, and conversion obsession—offers a replicable playbook for founders who want to build profitable, sustainable service businesses without chasing scale.
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Customer Experience Strategy Consulting Firm - Highdive
San Francisco area-based website and mobile user experience strategy firm, focused on developing inspiring digital experiences that drive sales
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About highdive.com
San Francisco area-based website and mobile user experience strategy firm, focused on developing inspiring digital experiences that drive sales
Company Overview
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Technology Stack
highdive.com uses 18 technologies across their website including Google Maps, Font Awesome, Google Fonts, PHP, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
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PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
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Google Analytics
Traffic & Audience
highdive.com receives approximately 1.8K monthly visitors and ranks #9,885,638 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:08 on the site.
The majority of highdive.com's traffic comes from .
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