hilab.com.br
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Hilab: Brazil's $60M Point-of-Care Powerhouse
How a 200-person team is disrupting diagnostics with cloud and AI
While most diagnostic companies are stuck in the lab, Hilab is bringing the entire diagnostic ecosystem to the point of care. With $59.7M in revenue and a cloud-native platform powered by AI, they're not just selling tests—they're selling speed, accessibility, and a new standard for how Brazil gets diagnosed.
"They're not just selling tests—they're selling an entire diagnostic ecosystem that lives in the cloud and thinks with AI."
The Growth Story
Hilab's traffic tells a story of organic dominance. With 76% of traffic coming from search—driven by queries like 'TSH 3,181 é normal' and 'hemograma com laudo'—they've built a content moat around diagnostic education. This isn't paid growth; it's earned authority. The 66,732 monthly visitors represent a highly qualified audience seeking diagnostic clarity, which Hilab converts through their cloud platform.
The User Strategy
Hilab targets a dual audience: healthcare providers needing instant results and patients seeking diagnostic clarity. Their search keywords reveal a brilliant SEO strategy—capturing high-intent medical queries. When someone searches 'tsh 3,181 é normal,' Hilab isn't just answering; they're positioning themselves as the authoritative diagnostic partner. This creates a funnel where education leads directly to platform adoption.
The tech stack reveals a modern, scalable approach. Built on jQuery with Tailwind CSS and Bootstrap, they're not reinventing the wheel—they're optimizing for speed and reliability. The presence of Google Analytics, Tag Manager, and Clarity shows a data-driven culture. But the real innovation is invisible: their cloud platform and AI analysis engine, which transforms point-of-care devices into intelligent diagnostic nodes.
- Cloud-native diagnostic platform that scales beyond physical devices
- AI-powered analysis that turns raw data into actionable insights
- Point-of-care testing that eliminates lab delays and improves outcomes
- Content-driven acquisition strategy that captures diagnostic intent
- Integrated ecosystem connecting patients, providers, and test results
Hilab is building the operating system for modern diagnostics
While competitors focus on devices, they're owning the entire diagnostic workflow—from test to insight to action.
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Meta Tags
Exames point-of-care Hilab: Tecnologia diagnóstica ágil e acessível
Desenvolvemos a nova geração de dispositivos e exames Point-of-Care, com uma plataforma baseada em nuvem e análise por IA.
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About hilab.com.br
Desenvolvemos a nova geração de dispositivos e exames Point-of-Care, com uma plataforma baseada em nuvem e análise por IA.
Company Overview
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Technology Stack
hilab.com.br uses 20 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
hilab.com.br receives approximately 66.7K monthly visitors and ranks #585,197 globally. The website has a bounce rate of 77% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:43 on the site.
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