hillarys.co.uk
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Hillarys.co.uk: The Blind Spot in Your Investment Thesis
A £200M revenue machine that thinks like a direct-to-consumer startup
While everyone chases SaaS valuations, Hillarys.co.uk quietly generates £200M+ annually selling physical blinds and shutters—proving that in a world of digital-first, the home improvement giant still owns the UK's most lucrative search real estate. This isn't just a legacy retailer; it's a masterclass in SEO dominance and conversion optimization that every founder should study.
"They own the keyword 'blinds'—not just their brand. That's not marketing; that's digital real estate."
The SEO Fortress
Hillarys dominates with 3,240 monthly searches for 'hillarys blinds' alone, but the real genius is ranking #1 for 'blinds' (68K searches) and 'curtains' (109K searches). They've built a content moat around home improvement intent, turning generic search traffic into brand-loyal customers. Their 'Sleep Calculator' tool drives 54K monthly visits—pure SEO bait that converts browsers into buyers.
The Trust Paradox
With 125,252 Trustpilot reviews at 4.7 stars, Hillarys has achieved something most DTC brands fail at: scale without sacrificing trust. In an industry plagued by installation nightmares and measurement errors, they've turned customer reviews into their most powerful asset. Every review is social proof that measurables will fit—crucial for a made-to-measure business.
The company's tech stack reveals a hybrid approach: modern frameworks like Tailwind CSS and Vite for frontend speed, but they're not afraid of legacy systems. Their PWA implementation suggests they're preparing for mobile-first booking flows, while Trustpilot integration shows they understand that in high-consideration purchases, social proof beats features every time.
- They don't chase fashion trends—they own the 'winter sale' calendar with predictable, high-converting campaigns
- They don't hide behind chatbots—'[email protected]' suggests human-first customer service for complex orders
- They don't rely on paid ads—58% organic traffic shows they've mastered the long game of SEO
- They don't treat blinds as commodities—'made-to-measure' positioning justifies premium pricing
The Unsexy Billion-Dollar Playbook
Hillarys proves that in B2C, SEO moats + trust metrics > viral marketing. For investors: this is a cash-flow machine, not a growth story. For founders: study their keyword strategy, not their Instagram.
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5 keywordsHow is Hillarys's SEO?
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https://images.prismic.io/hillarys/Z-Lwz3dAxsiBv5Qe_hil_2023_softs-video-stills_nora-bruschetta_roman-blinds_02-1.jpg?auto=format,compress&rect=0,142,2000,1050&w=2400&h=1260
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Hillarys Winter Sale - Save Up to 50% + Extra 10% Off Everything
Hillarys Huge Winter Sale has arrived. Save up to 50% off on selected made-to-measure blinds, curtains & shutters & an extra 10% off everything. Book an appointment today.
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Reviews (20)
Ben advisor 116694 made it easy
Ben advisor 116694 made the whole experience feel like we were being looked after from initial discussion and advice to hassle free fitting
What made our experience great was the vast amount of choice plus, an extremely helpful and professional salesperson and fitter
What made our experience great was the vast range of blinds and a professional and a helpful salesperson and fitter. Mark Williamson impressed us with his in depth knowledge of the blinds best for us and helped us to choose the correct colour to match our furnishings. We chose night/daylight Mohair 119819 for the two windows in our lounge. We were very impressed with Mark's efficient fitting of our blinds, he is very professional. The blinds finish our lounge perfectly. We had returned to Hillarys for our lounge blinds as Mark had fitted a night/daylight blind in our kitchen in 2025. We would not hesitate to have further items in the future.
Friendly & informative
Friendly & informative, Punctual & efficient, Well made, well fitted & very satisfied.
Highly satisfied with the quality…
Highly satisfied with the quality fitting and choice of the blinds we had fitted today . Advisor Jolly 118461 was knowledgeable,efficient and professional would highly recommend.
Advisor Evermore/John
Advisor Evermore: My advisor arrived to measure and got it absolutely perfect from measurements to customer service and completely down to earth. No pushy sales. Took my budget and helped me work to it and provided fantastic advice. He then arrived to fit the blinds today (roughly 2 weeks later) and arrived exactly on time. He then continued to fit each blind promptly and professionally and to a high standard. He even helped me change over my curtain brackets to the extended ones which was way over and above expectations. I can’t thank John enough for his wonderful service. Amazing with kids too!!
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About hillarys.co.uk
Hillarys Huge Winter Sale has arrived. Save up to 50% off on selected made-to-measure blinds, curtains & shutters & an extra 10% off everything. Book an appointment today.
Company Overview
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Technology Stack
hillarys.co.uk uses 22 technologies across their website including Wistia, HSTS, Cloudflare Turnstile, Sentry, and more.
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Traffic & Audience
hillarys.co.uk receives approximately 502.2K monthly visitors and ranks #86,041 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 1:41 on the site.
The majority of hillarys.co.uk's traffic comes from undefined, undefined, .
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