hipaat.com
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The Micro-Scale Healthcare Privacy Play
A tiny team tackling a massive regulatory headache with niche software.
In a market dominated by EHR giants, HIPAAT is betting everything on a single, painful pain point: consent management. They aren't trying to be the whole hospital—they just want to be the gatekeeper.
"With only 5 employees, they are operating at a revenue-per-head ratio that suggests either extreme efficiency or a dormant giant."
The Niche Audience
HIPAAT isn't chasing the Fortune 500. With traffic concentrated in undefined regions (likely Canada, given the 'CanHealth' blog link), they are a hyper-localized player. The traffic volume is microscopic—526 visits a month—indicating a sales-led model rather than a product-led growth engine. They don't need thousands of website visitors; they need a handful of hospital CIOs.
The 'Sunnycare' Signal
Their SEO is dominated by a single keyword: 'sunnycare' (410 monthly volume). This isn't a generic healthcare term; it's likely a specific client or partner ecosystem (Sunnybrook Hospital?). It reveals a strategy deeply integrated with specific regional healthcare providers rather than broad market capture. They own their niche, but they own almost nothing else.
The tech stack tells a story of accessibility and legacy. WordPress and WooCommerce suggest a website built for content and basic commerce, while jQuery and Bootstrap point to a frontend that hasn't seen a radical overhaul recently. This isn't a bleeding-edge SaaS stack; it's a pragmatic, stable toolkit for a B2B service that prioritizes function over flash.
- Revenue is stable but low ($0.4M), suggesting a lifestyle business or a pre-scale startup.
- Traffic sources are nearly evenly split between organic (42%) and direct (35%), implying strong brand recall among a small user base.
- The lack of backlink data and low global rank (#8.9M) highlights a purely local footprint with zero global ambition.
The Quiet Giant or the Sleeping Stagnant?
HIPAAT proves you don't need to be a unicorn to solve a billion-dollar problem. But with flat growth metrics, the question remains: are they a hidden gem waiting to be acquired, or a zombie product slowly fading away?
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HIPAAT | Consent Management and Auditing for Healthcare
Online home of HIPAAT, a leading provider of consent management / access control and privacy auditing software for healthcare.
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About hipaat.com
Online home of HIPAAT, a leading provider of consent management / access control and privacy auditing software for healthcare.
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Technology Stack
hipaat.com uses 8 technologies across their website including PHP, WordPress, WooCommerce, and more.
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PHP
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WordPress
E-commerce & Payments
WooCommerce
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Google Analytics
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RSS
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Bootstrap
Traffic & Audience
hipaat.com receives approximately 526 monthly visitors and ranks #8,941,805 globally. The website has a bounce rate of 32% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of hipaat.com's traffic comes from .
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