hipets.app
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hiPets: The Silent Petcare Booking Engine
A $1.7M revenue bootstrapped startup that bypassed the hype cycle
While the pet tech market is crowded with consumer-facing apps chasing viral growth, hiPets has quietly built a $1.7M revenue machine by focusing on the unsexy backend of petcare. They aren't trying to replace the vet; they're trying to make the waiting room disappear.
"hiPets isn't selling pet insurance or cute toys; they are selling time back to veterinarians and peace of mind to owners."
The B2B2C Trojan Horse
hiPets operates on a service-first model that flips the typical startup script. With just 19 employees generating $1.7M in revenue, they are pulling in nearly $90k per employee. This isn't a VC-fueled growth blitz; it's a high-margin, service-heavy operation that likely monetizes through appointment fees or subscription models for clinics. They are the infrastructure, not the storefront.
The Zero-Traffic Paradox
The most telling data point is the zero monthly visits. This isn't a failure—it's a strategy. hiPets isn't a destination site; it's a utility embedded within partner clinics (VetHome, specific veterinary practices). Their growth is linear, tied to clinic adoption, not viral marketing. It’s a quiet scaling strategy that avoids the burn rate of direct-to-consumer customer acquisition costs.
The tech stack reveals a pragmatic, hybrid approach. They leverage heavyweights like Tailwind CSS and Bootstrap for rapid UI development, but also integrate Ant Design and Material UI—suggesting a complex admin dashboard for clinics. The presence of PWA (Progressive Web App) technology is critical here; it allows vets in rural areas with spotty internet to manage bookings offline, a crucial feature for service reliability.
- Service-First Model: Revenue is driven by actual bookings, not vanity metrics.
- Pragmatic Tech Stack: A blend of utility frameworks (Tailwind) and enterprise UI libraries (AntD).
- Hidden Infrastructure: Operates as the backend engine for established vet clinics rather than a standalone brand.
hiPets is the infrastructure of petcare, not the face.
In a market obsessed with user acquisition, they prove that solving operational inefficiency for businesses is the more lucrative, albeit quieter, path to $1.7M.
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hiPets - easy online petcare service booking
Veterinarian, groomer and behaviorist in seconds, no calling or waiting in lines - hundreds of appointments available in the app.
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About hipets.app
Veterinarian, groomer and behaviorist in seconds, no calling or waiting in lines - hundreds of appointments available in the app.
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hipets.app uses 18 technologies across their website including Google Fonts, HSTS, WordPress, and more.
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WordPress
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Vercel
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hipets.app receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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