hipot.com
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Hipot.com: The $141M Industrial Giant Hiding in Plain Sight
A niche electrical safety tester dominates a quiet $141M revenue empire with 463 employees
In a world obsessed with SaaS unicorns and viral apps, hipot.com represents something far more substantial: a $141.8M revenue machine built on the unglamorous, essential work of electrical safety testing. While most tech analysts chase the latest AI startup, SCI has quietly built a 463-employee empire serving a critical industrial niche.
"This isn't a growth story—it's a dominance story. They own their niche so completely that they don't need to market."
The Anti-Startup Business Model
Hipot.com operates on a fundamentally different playbook than modern tech companies. With 58% direct traffic and only 20% organic search, their customers aren't discovering them—they're actively seeking them out. This is the hallmark of a business with such deep market penetration that it becomes the default choice. When industrial buyers need electrical safety testers, they type 'hipot.com' directly into their browser.
The Traffic Paradox
The numbers tell a fascinating story of industrial dominance masked as digital obscurity. With only 4,091 monthly visits and a global rank of #4,284,468, hipot.com appears insignificant in the digital world. Yet this is precisely the point: their market doesn't live online. The 95.1% 'undefined' country traffic suggests their primary customers are industrial facilities, manufacturing plants, and testing labs that don't generate typical web traffic patterns.
The keyword data reveals their precision targeting. 'Hipot' (1,100 monthly volume) is their branded term. '264/40' and '294/6' (340 and 1,400 volumes respectively) are specific product codes—these aren't browsers, they're buyers with exact model numbers in hand. The 5,100 monthly searches for 'probes' represents their accessory ecosystem, a classic industrial revenue multiplier.
- Revenue per employee: ~$306,000—exceptional for industrial manufacturing
- Direct traffic dominance (58%) signals zero customer acquisition cost for repeat business
- Product-specific keywords convert at industrial-grade rates, not consumer scales
- Their tech stack (jQuery, Bootstrap) prioritizes function over flash—industrial buyers care about specs, not animations
The Unsexy Billion-Dollar Lesson
Build infrastructure for industries that can't afford to fail, and you'll never need to chase trends
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Meta Tags
SCI | Hipot testers, Electrical safety testers
SCI is a manufacturer of electrical safety testing instruments including multi-function electrical safety testers, hipot testers, ground bond testers.
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About hipot.com
SCI is a manufacturer of electrical safety testing instruments including multi-function electrical safety testers, hipot testers, ground bond testers.
Company Overview
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Technology Stack
hipot.com uses 18 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Framer, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CMS
Framer
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Zendesk
E-commerce & Payments
Magento
Traffic & Audience
hipot.com receives approximately 4.1K monthly visitors and ranks #4,284,468 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:25 on the site.
The majority of hipot.com's traffic comes from undefined, .
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This page provides publicly available information about hipot.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hipot.com directly at https://hipot.com.