Most HR tech startups chase the 'sexy' problem of recruiting; HireCredit chases the tax code. By obsessing over the Work Opportunity Tax Credit (WOTC), they've turned bureaucratic paperwork into a $2.3M revenue stream with just 19 employees.

"They aren't selling software; they are selling tax credits. And that distinction is worth millions."

The tech stack (WordPress, HubSpot, jQuery) is decidedly unsexy, but that's the point. They aren't burning cash on over-engineering. They are a lean, 19-person machine focused on sales and execution. With leaders like John Romano (Sales Director) and Shawn Anderson (CRO), the strategy is clearly revenue-first, not feature-first.

• The 'Victoria Secret tax credit questionnaire' keyword signals they are targeting retail giants with high-turnover workforces.
• Low organic search (2%) suggests they rely on outbound sales or partnerships, not inbound marketing.
• Revenue per employee of ~$121k is solid for a niche SaaS play, indicating efficient scaling.