In an industry dominated by billion-dollar recruiting giants, HireWizer is playing a radically different game: they’re betting that a hyper-niche focus on diversity and a minimalist team structure can outmaneuver the incumbents. With just two employees and a revenue cap of $100k, this isn’t a scaling story yet—it’s a blueprint for survival in the saturated tech recruitment space.

"They aren't fighting for volume; they're fighting for value. In a market of mass applications, HireWizer is the boutique filter."

The technology stack reveals a pragmatic, cost-effective approach. Running on WordPress with Tailwind CSS and Bootstrap, they’ve built a functional, lightweight web presence. There are no complex custom builds or expensive SaaS stacks here—just the essentials to get the job done. This lean infrastructure mirrors their business model: maximum efficiency, minimum overhead.

• Niche Dominance: Focusing exclusively on 'Diversity Tech Recruitment' avoids direct competition with generalist firms.
• Referral Reliance: The high direct traffic percentage suggests a business built on word-of-mouth rather than paid acquisition.
• Extreme Lean: With $0.1M revenue and 2 employees, they have a low burn rate, allowing them to survive without VC funding.