historicorps.org
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HistoriCorps: The $10.6M Nonprofit You've Never Heard Of
Deep dive into the stealthy preservation powerhouse with 41 employees and niche dominance
While Silicon Valley obsesses over SaaS multiples, a $10.6M nonprofit quietly preserves American history through physical labor and community building. HistoriCorps isn't chasing disruption—it's resurrecting it, one historic structure at a time.
"They're not building apps—they're rebuilding barns. And making $10.6M doing it."
The Niche is the Strategy
HistoriCorps dominates hyper-specific search terms that would make most VCs laugh. 'Steep Ravine Cabins' (1,320 monthly searches) and 'Keys Ranch' (410 searches) aren't just keywords—they're a moat. While competitors fight for generic 'historic preservation' traffic, HistoriCorps owns the long tail of place-based nostalgia. Their 47% direct traffic proves they've built a brand that people seek out, not stumble upon.
The Labor-First Tech Stack
Their tech stack reveals a fascinating paradox: they use modern tools (Tailwind CSS, Google Analytics, Lazy Loading) but for a fundamentally analog mission. OpenCart powers their e-commerce, suggesting they sell experiences, not just donations. jQuery and Bootstrap indicate they're pragmatic, not chasing the latest framework. This is a company that invests in preservation, not web development—and it shows in their 3,673 monthly visits: enough to sustain, not enough to scale.
The leadership team tells the story of execution over innovation. Jason Whitehead (Executive Director) leads a crew of regional managers and project supervisors who operate like a construction company with a nonprofit heart. They're not disrupting—they're doing the work others won't, funded by grants and passion rather than venture capital. Their 100% US traffic concentration suggests a domestic-focused model that's either brilliantly focused or tragically constrained.
- Owns the 'steep ravine' search ecosystem with 2,670 combined monthly searches
- 47% direct traffic indicates strong brand recall in a niche market
- Uses e-commerce tech (OpenCart) to monetize preservation experiences
- 41-person team suggests operational complexity beyond typical nonprofits
The Billion-Dollar Question
Can this preservation model scale beyond 41 employees? Their tech stack says yes, but their traffic says no. The real opportunity isn't in more visits—it's in replicating their physical labor model across more historic sites. They're not building a platform; they're building a movement. And sometimes, that's worth $10.6M.
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Welcome to HistoriCorps - HistoriCorps
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About historicorps.org
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historicorps.org uses 19 technologies across their website including Font Awesome, Google Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Google Fonts
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Laravel
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PHP
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Squarespace, WordPress
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OpenCart, Shopware, Magento, WooCommerce
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Google Analytics
Traffic & Audience
historicorps.org receives approximately 3.7K monthly visitors and ranks #4,545,941 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:31 on the site.
The majority of historicorps.org's traffic comes from .
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