In a world obsessed with Silicon Valley SaaS, HMC Farms—a 78-person operation in Kingsburg, California—is proving that traditional agriculture can wield digital tools with surgical precision. With just $7.5M in revenue, they're outmaneuvering bigger players by owning the entire customer journey from orchard to table.

"They're not just growing fruit—they're growing a brand that doesn't need paid ads to survive."

Their tech stack reveals a pragmatic approach: WordPress for content management, Tailwind CSS and Bootstrap for frontend development, and jQuery for interactivity. They're using standard tools to build an unconventional digital presence. The fact that they have a dedicated blog, about page, careers section, and contact page shows they're treating their website as a complete business platform, not just a digital brochure.

• 78 employees generating $7.5M in revenue = ~$96K per employee—a lean operation
• Organic traffic (59%) exceeds direct traffic (22%), indicating strong discoverability
• Top traffic source is 'undefined' at 94.8%—likely a tracking issue that masks their true geographic dominance
• They maintain a careers page despite small size, signaling growth ambitions