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hmlet.com
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hmlet.com

20 technologies
VerifiedGrowingVisit45.2K/mo$13M8820 Tech
Deep Dive

Hmlet: The Quiet Giant of Japanese Co-Living

How a 88-person team is quietly disrupting Tokyo's rental market with community-first living

While everyone chases flashy tech unicorns, Hmlet Japan is executing a masterclass in vertical market dominance—turning a $12.8M revenue business into the default choice for co-living in Japan's notoriously complex real estate landscape.

$12.8M
annual revenue
88
employees
45K
monthly visitors
61%
direct traffic

"Hmlet isn't selling apartments—they're selling belonging in one of the world's loneliest megacities."

The Community Flywheel

Hmlet's genius lies in their data-driven community model. With 27% organic traffic from searches like 'hmlet japan' and 'common co-living', they've built a brand that transcends traditional real estate. Their 61% direct traffic is the holy grail—proving they've created a destination, not just a listing site. This isn't accidental; it's engineered community retention.

The SEO Moat

Their keyword strategy reveals a calculated focus on intent-driven searches. Ranking for 'short term week rental in tokyo apartment' (200 monthly searches) and 'monarch weekly mansion japan for rent' (200 searches) shows they're capturing high-intent, flexible-living seekers—exactly the demographic that values community over location.

What's particularly telling is their tech stack: Swiper, GSAP, AOS, Bootstrap. These aren't bleeding-edge choices, but they're reliable, fast-loading, and mobile-first—critical for a Japanese market where mobile browsing dominates. The absence of heavy frameworks suggests a pragmatic engineering culture focused on speed and conversion over technical vanity.

  • Community-first model reduces churn and increases lifetime value
  • Direct traffic dominance (61%) creates a defensible brand moat
  • Strategic keyword targeting captures high-intent flexible-living seekers
  • Lean 88-person team generating $12.8M revenue shows operational efficiency
No heavy VC funding rounds to scale rapidly
Profitable revenue model without dependency on external capital
Limited social proof (only 1 Trustpilot review)
Strong brand recognition in a crowded market
No global expansion beyond Japan mentioned
Deep understanding of Japanese real estate nuances

The Quiet Disruptor

Hmlet proves you don't need to be a unicorn to change an industry—just be relentlessly focused on solving a real human problem in a market that needs it most.

What tech stack does Hmlet use?

35 detected
Maps1
Forms1
Performance1
Web Standards1
CSS Frameworks1
JavaScript Libraries3
Tracking & Analytics15
F
Facebook Pixel
G
Google Tag Manager
L
LinkedIn Insight Tag
M
Microsoft Clarity
M
Microsoft Ads (Bing)
T
Tracking Service
G
Google Tag Manager
M
Microsoft Clarity
L
LinkedIn Insight Tag
L
LinkedIn
G
Google DoubleClick
G
Google Analytics
F
Facebook Pixel
B
Bing
F
Facebook

How much traffic does Hmlet get?

Traffic & Engagement

45.2K
Monthly Visits
4.1
Pages/Visit
2:25
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend+2025%
2.1K
Oct 2025
Oct
29.2K
Nov 2025
Nov
45.2K
Dec 2025
Dec

Traffic Sources

Search
27%
Direct
61%
Social
5%
Referrals
6%
Email
0%
Paid
1%

Where is Hmlet's audience located?

🌍79.2%
🌍12.1%
🌍5.2%
🌍1.8%
🌍1.0%

What keywords does Hmlet rank for?

5 keywords
1hmlet2.9K vol$4.11
2hmlet japan1.0K vol$8.97
3common co-living240 vol
4monarch weekly mansion japan for rent sagamihara shi200 vol
5short term week rental in tokyo apartment200 vol

How is Hmlet's SEO?

Open Graph Image

OG Image preview
og:image

https://hmlet.com/img/ogp.png

Meta Tags

title36 chars

コリビング 賃貸×コミュニティの新しい暮らし方 | ハムレット ジャパン

description63 chars

Hmlet Japan公式サイト。「住みながら新しい体験ができる賃貸住宅」ただ住むだけでなく新しい気づきのあるライフスタイル。

languageJA

Who works at Hmlet?

Loading leads...

What do customers think of Hmlet?

hmlet.com

hmlet.com

3.2
1 reviews

Categories

Vacation Rental#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (1)

Filter by rating:
DK Lim
9/7/2022
🇹🇭 Thailand1 reviewsOrganicUnverified
hard to get answers from them

3 appointment requests, 3 emails, and 5 calls were what it took for me to get a SIMPLE answer from this company. I think it's because I put a low amount of budget in the appointment request. I've been the CEO of several companies. But, I don't wanna fall for an overpriced apartment that is well-decorated outside but smelly inside. I needed to investigate how they treated their low-end customers and if the claims on the websites are all legitimate. I think they want to intimidate you with big prices when their units are really mediocre.

Frequently Asked Questions about Hmlet

What is Hmlet's Revenue?
Hmlet generates approximately $13M in annual revenue. With 88 employees, that's $145,000 per employee.
What does Hmlet do?
Hmlet Japan公式サイト。「住みながら新しい体験ができる賃貸住宅」ただ住むだけでなく新しい気づきのあるライフスタイル。
How fast is Hmlet growing?
Hmlet employee count has changed by -11% year over year.
What technologies does Hmlet use?
Hmlet uses 20 technologies across their website including Maps, Fonts, CMS. Key technologies include Mapbox, Google Fonts, WordPress.
Who are Hmlet's competitors?
Hmlet's main competitors include Emerge App, Shopmatic, amdon, Detrack Systems, Beam. These companies operate in similar markets and compete for the same customer base.
What do customers think of Hmlet?
Hmlet has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

Export Data

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How to contact Hmlet?

Social Profiles

What are Hmlet's key pages?

Export hmlet.com Data

Download the complete tech stack, analytics, leads, and company data for hmlet.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About hmlet.com

Hmlet Japan公式サイト。「住みながら新しい体験ができる賃貸住宅」ただ住むだけでなく新しい気づきのあるライフスタイル。

Company Overview

hmlet.com
Website
business_and_consumer_services
Industry
45.2K
Monthly Visitors
20
Technologies

hmlet.com Key Pages

hmlet.com Social Media

Contact hmlet.com

Technology Stack

hmlet.com uses 20 technologies across their website including Mapbox, Google Fonts, WordPress, and more.

Maps

Mapbox

Fonts

Google Fonts

CMS

WordPress

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more

Forms

JotForm

Traffic & Audience

45.2K
Monthly Visits
51%
Bounce Rate
4.1
Pages/Visit
2:25
Avg. Duration

hmlet.com receives approximately 45.2K monthly visitors. The website has a bounce rate of 51% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:25 on the site.

The majority of hmlet.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is hmlet.com?
Hmlet Japan公式サイト。「住みながら新しい体験ができる賃貸住宅」ただ住むだけでなく新しい気づきのあるライフスタイル。
What technologies does hmlet.com use?
hmlet.com uses 20 technologies including Mapbox, Google Fonts, and 14 more. View the full tech stack analysis above.
What are hmlet.com's social media accounts?
hmlet.com is active on facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is hmlet.com?
hmlet.com receives approximately 45.2K monthly visitors. Traffic is growing by 54.8% month-over-month.

Related Searches

hmlet.com pricinghmlet.com reviewshmlet.com alternativeshmlet.com loginhmlet.com careerswhat is hmlet.comhmlet.com tech stackhmlet.com contacthmlet.com vs competitorshmlet.com featureshow to use hmlet.comhmlet.com integrations

This page provides publicly available information about hmlet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hmlet.com directly at https://hmlet.com.