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hobbes.work
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hobbes.work

9 technologies
VerifiedGrowingVisit1.8K/mo$4M319 Tech2 Leads
Deep Dive

Hobbes: The Hidden Drone Empire

A $4.3M creative agency quietly dominating drone shows and digital design

While most tech analysts obsess over obvious unicorns, Hobbes operates in plain sight—generating $4.3M in revenue with just 31 employees while flying drones over Michigan and designing for global brands. This isn't just a creative agency; it's a precision-engineered growth machine.

$4.3M
Annual Revenue
31
Employees
1,794
Monthly Visits
42%
Direct Traffic

"Hobbes proves that in the attention economy, the most valuable real estate isn't on Google—it's in clients' minds."

The Drone Flywheel

Hobbes isn't just making digital products—they're orchestrating physical spectacles. Their 'firefly drone shows' and 'firefly drones michigan' keywords reveal a hybrid model: part tech agency, part experiential production house. With Adam Zimmer as Drone Lead, they've turned drones from a side project into a revenue engine. The 370 monthly searches for 'firefly drone shows' isn't massive volume, but it's high-intent, high-margin work that anchors their brand.

The Talent Play

Their leadership team reads like a creative director's dream: Eddy Nieto (Associate Creative Director), Nevin McRay (Senior Art Manager), Stacey Fisher-Ho (Senior Creative Producer), and Tess Harris (Senior Producer). This isn't a team of generalists—they're specialists who've built a boutique with the output of a larger agency. The 'duolingo designer taylor' keyword suggests they've poached or contracted top-tier talent from major platforms, lending them credibility that money can't buy.

The tech stack tells the story of a modern web agency: Nuxt.js for speed, Vercel for deployment, Tailwind for design systems. But the real insight is in the traffic: 42% direct, 33% organic. That means 75% of their visitors aren't finding them through SEO—they're typing hobbes.work directly or clicking from referrals. This is a brand-driven business, not a keyword-chasing shop.

  • Hybrid model: Digital design + physical drone productions creates defensible moat
  • Elite team density: 31 people generating $140K+ revenue per employee
  • Direct traffic dominance: 42% direct shows strong brand recall and repeat business
  • Niche keyword capture: Owns 'firefly drone' search territory in Michigan
  • Modern stack: Nuxt.js + Vercel enables rapid prototyping and delivery
No massive SEO footprint
High-margin physical installations
Not chasing venture scale
Deep client relationships (direct traffic proves it)
Limited public case studies
Specialized talent that commands premium rates

The Quiet Giant Strategy

Hobbes proves you don't need to be a unicorn to win—you need to be indispensable. In a world of AI-generated content and commoditized web dev, they've built a moat with physical experiences and human craft. For founders: ask yourself, are you building traffic or building a brand that people type directly into their browser?

What tech stack does Hobbes use?

9 detected
Security1
Cloud & Hosting1
Performance1
Web Standards2
Frontend Frameworks2

How much traffic does Hobbes get?

Traffic & Engagement

1.8K
Monthly Visits
1.1
Pages/Visit
0:00
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend+2%
1.8K
Oct 2025
Oct
1.0K
Nov 2025
Nov
1.8K
Dec 2025
Dec

Traffic Sources

Search
33%
Direct
42%
Social
10%
Referrals
13%
Email
0%
Paid
2%

Where is Hobbes's audience located?

🌍100.0%

What keywords does Hobbes rank for?

5 keywords
1hobbes29.7K vol$0.36
2firefly drone shows370 vol$1.38
3duolingo designer taylor300 vol
4hobees290 vol$0.56
5firefly drones michigan170 vol

How is Hobbes's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.sanity.io/images/ibbajqlk/production/b79b1c8b45403a936dbae93e3a5debbe22b226ab-500x330.jpg

Meta Tags

title6 chars

Hobbes

description24 chars

Default meta description

og:title

Default open graph title

og:description

Default open graph description

languageEN

What is Hobbes's revenue?

$4M
Annual Revenue
31
-26%
Employees
$140K
Revenue/Employee
Detroit, United States
Headquarters

Who works at Hobbes?

Loading leads...

What do customers think of Hobbes?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Hobbes

What is Hobbes's Revenue?
Hobbes generates approximately $4M in annual revenue. With 31 employees, that's $140,000 per employee.
What does Hobbes do?
Default meta description
How fast is Hobbes growing?
Hobbes employee count has changed by -26% year over year.
What technologies does Hobbes use?
Hobbes uses 9 technologies across their website including Security, Cloud & Hosting, Performance. Key technologies include HSTS, Vercel, Lazy Loading.

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About hobbes.work

Default meta description

Company Overview

hobbes.work
Website
#10,347,811
Global Rank
1.8K
Monthly Visitors
9
Technologies
2+
Employees

hobbes.work Social Media

Contact hobbes.work

Technology Stack

hobbes.work uses 9 technologies across their website including HSTS, Vercel, Lazy Loading, and more.

Security

HSTS

Cloud & Hosting

Vercel

Performance

Lazy Loading

Web Standards

Twitter Cards, PWA

CSS Frameworks

Bootstrap, Tailwind CSS

Frontend Frameworks

Nuxt.js, Vue.js

Traffic & Audience

1.8K
Monthly Visits
43%
Bounce Rate
1.1
Pages/Visit
0:00
Avg. Duration

hobbes.work receives approximately 1.8K monthly visitors and ranks #10,347,811 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.

The majority of hobbes.work's traffic comes from .

Frequently Asked Questions

What is hobbes.work?
Default meta description
What technologies does hobbes.work use?
hobbes.work uses 9 technologies including HSTS, Vercel, and 3 more. View the full tech stack analysis above.
How do I contact hobbes.work?
You can contact hobbes.work via email at [email protected].
What are hobbes.work's social media accounts?
hobbes.work is active on instagram. You can find links to all their social media profiles in the social section above.
How popular is hobbes.work?
hobbes.work receives approximately 1.8K monthly visitors and ranks #10,347,811 globally. Traffic is growing by 72.0% month-over-month.

Related Searches

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This page provides publicly available information about hobbes.work. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hobbes.work directly at https://hobbes.work.