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Hobbes: The Hidden Drone Empire
A $4.3M creative agency quietly dominating drone shows and digital design
While most tech analysts obsess over obvious unicorns, Hobbes operates in plain sight—generating $4.3M in revenue with just 31 employees while flying drones over Michigan and designing for global brands. This isn't just a creative agency; it's a precision-engineered growth machine.
"Hobbes proves that in the attention economy, the most valuable real estate isn't on Google—it's in clients' minds."
The Drone Flywheel
Hobbes isn't just making digital products—they're orchestrating physical spectacles. Their 'firefly drone shows' and 'firefly drones michigan' keywords reveal a hybrid model: part tech agency, part experiential production house. With Adam Zimmer as Drone Lead, they've turned drones from a side project into a revenue engine. The 370 monthly searches for 'firefly drone shows' isn't massive volume, but it's high-intent, high-margin work that anchors their brand.
The Talent Play
Their leadership team reads like a creative director's dream: Eddy Nieto (Associate Creative Director), Nevin McRay (Senior Art Manager), Stacey Fisher-Ho (Senior Creative Producer), and Tess Harris (Senior Producer). This isn't a team of generalists—they're specialists who've built a boutique with the output of a larger agency. The 'duolingo designer taylor' keyword suggests they've poached or contracted top-tier talent from major platforms, lending them credibility that money can't buy.
The tech stack tells the story of a modern web agency: Nuxt.js for speed, Vercel for deployment, Tailwind for design systems. But the real insight is in the traffic: 42% direct, 33% organic. That means 75% of their visitors aren't finding them through SEO—they're typing hobbes.work directly or clicking from referrals. This is a brand-driven business, not a keyword-chasing shop.
- Hybrid model: Digital design + physical drone productions creates defensible moat
- Elite team density: 31 people generating $140K+ revenue per employee
- Direct traffic dominance: 42% direct shows strong brand recall and repeat business
- Niche keyword capture: Owns 'firefly drone' search territory in Michigan
- Modern stack: Nuxt.js + Vercel enables rapid prototyping and delivery
The Quiet Giant Strategy
Hobbes proves you don't need to be a unicorn to win—you need to be indispensable. In a world of AI-generated content and commoditized web dev, they've built a moat with physical experiences and human craft. For founders: ask yourself, are you building traffic or building a brand that people type directly into their browser?
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About hobbes.work
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Technology Stack
hobbes.work uses 9 technologies across their website including HSTS, Vercel, Lazy Loading, and more.
Security
HSTS
Cloud & Hosting
Vercel
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Nuxt.js, Vue.js
Traffic & Audience
hobbes.work receives approximately 1.8K monthly visitors and ranks #10,347,811 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of hobbes.work's traffic comes from .
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