hobbsherder.com
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HobbsHerder: The Unsexy Real Estate Powerhouse
A $6.6M revenue training empire built on old-school media, not viral TikTok fame.
While tech founders chase viral algorithms, Greg Herder built a $6.6M empire selling direct mail and print strategies to real estate agents. In a digital-first world, HobbsHerder.com proves that the most profitable businesses often look boring on the surface.
"They don't need organic traffic—they convert agents through direct response, not Google rankings."
The Offline Audience
HobbsHerder targets a specific, high-value niche: real estate agents overwhelmed by digital noise. Their training focuses on 'ultra-competitive' markets where agents are desperate for tangible leads. The 33-person team supports a revenue model built on high-ticket training and physical media, not SaaS subscriptions.
The Zero-SEO Strategy
The data reveals a deliberate counter-move: 0 monthly organic visits. While competitors fight for 'real estate training' keywords, HobbsHerder operates on a direct-response model. Their traffic comes from email lists, referrals, and paid ads, not search engines. It's a $6.6M business invisible to SEO tools.
The technology stack (Tailwind CSS, Bootstrap, PHP) suggests a functional, legacy-proof website rather than a growth-engineered funnel. This isn't a site optimized for conversion rate; it's a digital brochure for a business that closes deals offline. The lack of Trustpilot reviews or structured data further emphasizes their reliance on brand authority over social proof.
- Revenue Model: Training & Advertising Services
- Niche: Ultra-competitive real estate markets
- Traffic Source: Direct/Referral (Zero organic footprint)
- Key Asset: Greg Herder's personal brand as co-founder
The Anti-Growth-Hack Business
HobbsHerder proves you don't need SEO or social media virality to build a $6.6M company. You just need a hungry audience and a channel everyone else ignores.
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Greg Herder Training
Real Estate Training designed to help agents succeed in today's ultra-competitive real estate marketplace. Featuring Greg Herder the co-founder of Hobbs Herder Advertising and a successful real estate agent.
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About hobbsherder.com
Real Estate Training designed to help agents succeed in today's ultra-competitive real estate marketplace. Featuring Greg Herder the co-founder of Hobbs Herder Advertising and a successful real estate agent.
Company Overview
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Technology Stack
hobbsherder.com uses 7 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
Analytics & Marketing
Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
hobbsherder.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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