hobbycraft.co.uk
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Hobbycraft: The 100M+ Visit Craft Empire
How a UK brick-and-mortar giant built a dominant online presence without losing its soul
In a world dominated by Amazon's generic craft supplies, Hobbycraft has carved a 500M+ revenue niche by proving that hobbyists don't just buy products—they buy community, inspiration, and the promise of creating something beautiful.
"Hobbycraft doesn't just sell craft supplies—it sells the dream of what you can create with them."
The Community-First Strategy
With 76,279 Trustpilot reviews averaging 4.5/5 stars, Hobbycraft has built trust at scale. Their 1,281 employees aren't just warehouse staff—they're craft experts, influencers, and community builders. The 43% direct traffic (nearly equal to organic) proves customers don't need to Google them; they're already top-of-mind.
The Hybrid Playbook
While pure-play e-commerce brands struggle with physical presence, Hobbycraft's 100+ UK stores serve as showrooms, community hubs, and content generators. Their TikTok (@hobbycrafthq) and YouTube channels aren't just marketing—they're a content flywheel where store projects become digital inspiration, driving online sales.
The real genius lies in their keyword strategy. While competitors fight for generic terms like 'craft supplies,' Hobbycraft dominates brand-specific searches. 'Hobbycraft' alone drives 91K monthly searches—more than 'hobby craft' and 'hobbycraft near me' combined. This isn't accidental; it's the result of a brand that's become synonymous with the craft category itself.
- Omnichannel mastery: 100+ stores + 5M+ monthly online visitors = the best of both worlds
- Community-driven content: Social profiles aren't broadcast channels, but craft inspiration libraries
- Trust as currency: 76K+ reviews create a moat that Amazon can't easily replicate
- Brand as category: They've become the Kleenex of crafts—generic searches still lead to them
The Craft of Building a Moat
Hobbycraft's $407M revenue isn't built on algorithms—it's built on belonging. In an era of faceless e-commerce, they've proven that human connection is the ultimate competitive advantage.
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https://www.hobbycraft.co.uk/on/demandware.static/Sites-hobbycraft-uk-Site/-/default/dw45f509fe/images/logo.png
Meta Tags
Hobbycraft | Shop Craft Supplies Online
Discover everything you need for art, knit and stitch, papercraft, wedding, party, baking and more. Shop online or in over 100 UK stores. Free delivery over £25.
The website with best products at low prices. | Hobbycraft
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Reviews (20)
Staff are very polite and efficient and…
Staff are very polite and efficient and always go the extra mile. My general experience with Hobbycraft, is that the items I order are usually available within two days at the latest.
Good craft store
I went to a hobbycraft store for the first time and was impressed by the number of crafty products available. I asked the salespeople for advise, they were very kind and helpful
So much to choose from
So much to choose from. Handy collection from store.
Hobbycraft is a great place to shop for…
Hobbycraft is a great place to shop for all your card stock and knitting/crochet things.
I received an email about the click and…
I received an email about the click and collect service, but it mentioned I had to wait for another email before picking up, despite the Leeds store having it in stock. Since Saturday, I've been waiting for confirmation without any luck. I decided to cancel my order in the end. Unfortunately, this has been my most disappointing experience with click and collect. I won't be using Hobbycraft's services again. Improvements are needed.
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About hobbycraft.co.uk
Discover everything you need for art, knit and stitch, papercraft, wedding, party, baking and more. Shop online or in over 100 UK stores. Free delivery over £25.
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Technology Stack
hobbycraft.co.uk uses 13 technologies across their website including Osano, Trustpilot, Klarna, and more.
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Osano
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Traffic & Audience
hobbycraft.co.uk receives approximately 4.9M monthly visitors and ranks #10,518 globally. The website has a bounce rate of 50% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 3:10 on the site.
The majority of hobbycraft.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about hobbycraft.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hobbycraft.co.uk directly at https://hobbycraft.co.uk.