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Hohonu: The Underdog Rewriting Flood Monitoring
A 14-person team with $0.7M revenue is quietly building the future of climate resilience.
In an industry dominated by government giants and legacy hardware, a 14-person team from Hawaii is proving that agility beats scale. Hohonu isn't just selling flood sensors; they're selling actionable intelligence that turns rising waters from a crisis into a data point.
"They're not competing with NOAA on data—they're competing on speed and accessibility. That's a winning formula in a climate crisis."
The Niche That Pays
Hohonu's traffic reveals a fascinating strategy: 60% of searches are branded ('hohonu'), while 40% target hyper-specific NOAA-related terms like 'noaa naselle' and 'tivoli tides'. This isn't accidental. They're building a brand strong enough to capture direct traffic (51%) while simultaneously intercepting users already searching for NOAA data. Their audience isn't the general public—it's municipalities, engineers, and researchers who need NOAA-consistent data without the bureaucracy.
The Bootstrap Advantage
With $0.7M in revenue and no disclosed funding, Hohonu is playing the long game. While competitors chase VC dollars and rapid expansion, this team is focused on product-market fit in a niche that desperately needs it. Their tech stack—Bootstrap, Google Analytics, Zendesk—reveals a pragmatic approach: use proven tools, keep overhead low, and let the product speak. The 14-person team isn't a constraint; it's a strategic choice to stay lean and responsive.
What makes Hohonu unique isn't just their NOAA-consistent methodologies for tides, water level, and water quality—it's their positioning. They're not selling to governments (who move slowly); they're selling to communities (who need answers now). The '[email protected]' email address says everything: this is a service-oriented company focused on helping, not just selling.
- Hyper-targeted SEO captures users already seeking NOAA data
- Direct traffic (51%) indicates strong brand recall and repeat customers
- 14-person team enables rapid iteration and personalized service
- NOAA-consistent methodologies build trust without needing NOAA's approval
The Quiet Revolution
In climate tech, the biggest impact often comes from the smallest teams solving the most specific problems. Hohonu is proof that you don't need to be a giant to make waves—you just need to be smarter about where you point your sensors.
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Hohonu | Smarter Flood Monitoring
Actionable data and insights to protect communities from future flooding. NOAA-consistent methodologies for tides, water level, and water quality. Powered by Hohonu
Hohonu - National-Scale Water Monitoring
Actionable data and insights to protect communities from future flooding.
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About hohonu.io
Actionable data and insights to protect communities from future flooding. NOAA-consistent methodologies for tides, water level, and water quality. Powered by Hohonu
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hohonu.io uses 16 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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hohonu.io receives approximately 2.2K monthly visitors and ranks #8,541,572 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:01 on the site.
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