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Holmes Corporation: The Quiet Giant of Association Tech
A $35M revenue, 178-employee powerhouse in a fragmented EdTech market
While Silicon Valley chases AI hype cycles, Holmes Corporation operates in the shadows of the $200B association industry, quietly generating $35.2M in revenue by solving a fundamental problem: member engagement.
"Their 991 monthly visits reveal a brutal truth: Holmes isn't playing the content marketing game—they're playing the enterprise relationship game."
The Association Paradox
Holmes targets associations drowning in member churn. Their solution? Personalized learning pathways and career development tools. But here's the kicker: with only 991 monthly visits, they're not scaling through SEO—they're scaling through deep, likely multi-year contracts. The 'undefined' traffic country suggests either a privacy-focused setup or a glaring analytics blind spot.
The Traffic Contradiction
For a company with $35M in revenue, 991 monthly visits is suspiciously low. This isn't a failure—it's a signal. Holmes likely operates in a high-touch, low-volume model where one enterprise deal equals years of web traffic. Their 41% organic search traffic is healthy, but the real story is the 42% direct traffic: decision-makers are coming straight to the site, bypassing search engines entirely.
The leadership structure is fascinating. Three CEOs—Mary Anderson, Josh Slayton, and Scott Miller—plus a Chief Software Architect and CIO. This isn't a startup; it's a mature organization with complex governance, likely serving large associations with equally complex needs. The tech stack (jQuery, Bootstrap, Tailwind) suggests they're not chasing bleeding-edge frameworks, prioritizing stability over novelty.
- Revenue-to-traffic ratio suggests enterprise sales motion (high ACV, low volume)
- Multiple CEOs indicate complex governance or recent M&A activity
- Tech stack prioritizes stability over innovation (jQuery, Bootstrap)
- Traffic concentration in 'undefined' country reveals analytics limitations
The Unsexy Billion-Dollar Playbook
While others chase scale, Holmes proves that serving a specific industry with deep expertise can build a $35M+ business—no hype required.
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Holmes Corporation - Helping Associations Grow Through Member Engagement
Transform your association with personalized member engagement strategies, assessments, learning products, and evolving career pathways.
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About holmescorp.com
Transform your association with personalized member engagement strategies, assessments, learning products, and evolving career pathways.
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holmescorp.com uses 21 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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PHP
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Traffic & Audience
holmescorp.com receives approximately 991 monthly visitors and ranks #6,854,413 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of holmescorp.com's traffic comes from .
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