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Blossom: The Tiny Fintech Taking on Core Banking
A 23-person team building the future of credit unions
In a world dominated by legacy giants like Fiserv and Jack Henry, a 23-person team is quietly building a modern alternative for credit unions. Blossom isn't just another fintech—it's a focused bet on the underdog of the financial world.
"With 23 employees and $2.3M in revenue, Blossom proves you don't need to be a unicorn to disrupt banking infrastructure."
The Credit Union Paradox
Blossom targets credit unions—a $2.3 trillion asset class that remains underserved by legacy tech. These institutions are culturally distinct (member-owned, community-focused) but technologically constrained. Blossom's entire value proposition hinges on this gap: modern digital experiences for institutions that prioritize people over profits.
The Growth Narrative
The traffic tells a story of intentional growth. With only 163 monthly visits but 42% direct traffic, Blossom isn't playing the SEO game—they're building relationships. This is a B2B sales motion: demos, referrals, and high-touch enterprise sales. The 33% organic search suggests they're capturing specific intent around 'blossom credit union,' indicating brand recognition in a niche market.
Their tech stack reveals a modern, cloud-native approach: AWS, CloudFront, HubSpot for CRM, and Google Ads for targeted acquisition. They're not building everything from scratch—they're leveraging best-in-class tools to move fast. The absence of funding data is telling: this might be a bootstrapped or early-stage operation, which aligns with their lean 23-person team and $2.3M revenue.
- Hyper-focused niche: Credit unions only (no banks)
- Modern stack: Cloud-native, API-first architecture
- Lean operations: 23 people generating $2.3M revenue ($100k/employee)
- Sales-driven: High direct traffic indicates strong outbound/relationship strategy
Blossom is playing the long game
While giants fight for banks, this team is building the next generation of credit union infrastructure—one relationship at a time.
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Open Graph Image

https://www.blossom.net/hubfs/Home%20page/Preview.png
Meta Tags
Blossom | Helping credit unions flourish
Modern core banking, digital banking, payments, branch automation for credit unions of all sizes
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About homecu.com
Modern core banking, digital banking, payments, branch automation for credit unions of all sizes
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Technology Stack
homecu.com uses 10 technologies across their website including Amazon Web Services, AWS CloudFront, HubSpot, DoubleClick Floodlight, Google Ads, and more.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
homecu.com receives approximately 163 monthly visitors. The website has a bounce rate of 30% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:16 on the site.
The majority of homecu.com's traffic comes from .
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