While Silicon Valley chases AI hype and SaaS unicorns, HomeLift has quietly built an $8.8M business doing one thing: installing physical elevators and stairlifts for aging homeowners in the American South. It's a masterclass in dominating a boring, high-margin niche.

"They don't sell software subscriptions; they sell the physical ability to climb stairs. The ultimate moat is concrete."

The tech stack is pragmatic, not flashy. jQuery and Bootstrap suggest a site that functions but isn't obsessed with bleeding-edge frontend performance. That’s fitting for an industry where the final transaction happens via phone call ([email protected]) or a showroom visit, not a seamless e-commerce checkout. Their digital presence is a lead-gen funnel, not a product.

• Revenue per employee is ~$231k—high for a hardware-adjacent service business.
• Traffic is split 33% organic / 33% direct, indicating strong brand recall and SEO dominance in their niche.
• Social profiles are active but low-engagement; they use them for trust signals, not viral growth.