homepal.se
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Homepal: The Swedish PropTech Fixer
15-person team, $1.3M revenue, and a playbook for real estate decisions.
Most real estate companies drown in spreadsheets, guessing their next move. Homepal cuts through the noise with pre-built dashboards and industry benchmarks, turning raw data into decisive action.
"They aren't reinventing the wheel; they're selling the blueprint to the industry's best operators."
The Real Estate Tech Gap
Homepal targets a specific pain point: the gap between generic BI tools and the complex needs of fastighetsbranschen (real estate sector). While giants like SAP or Salesforce offer broad solutions, Homepal provides niche, ready-made key figures and dashboards tailored for property management and investment analysis. It’s vertical SaaS with a sharp focus.
Traffic & SEO Reality
With only 3,287 monthly visits, Homepal isn't a traffic behemoth—yet. Their organic search share sits at a modest 19%, suggesting a heavy reliance on direct traffic (50%) or referrals. The keyword strategy is curious: ranking for 'sunk cost fallacy' and 'yield' shows an intent to educate, not just sell. They are building authority in a low-volume, high-intent niche.
The Swedish market is notoriously competitive for B2B SaaS. Homepal’s 15-person team has carved out a $1.3M revenue stream by avoiding feature creep. They don't try to be an ERP system; they are the analytics layer that sits on top, leveraging 'erfarenheter från fastighetsbranschens bästa bolag' (experiences from the real estate industry's best companies).
- Vertical Focus: Exclusively for the real estate sector, not general business intelligence.
- Pre-Built Intelligence: Offers 'färdiga nyckeltal' (ready-made key figures) rather than requiring custom setup.
- High Direct Traffic: 50% direct traffic indicates strong brand recall and a loyal user base returning to the platform.
The Quiet Giant of Swedish PropTech
Homepal proves you don't need massive scale to win—you just need to solve a specific problem better than anyone else.
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Homepal | Nå bolagets mål med snabbare och bättre beslut
I Homepal får du färdiga nyckeltal, dashboards och insikter där du drar nytta av erfarenheter från fastighetsbranschens bästa bolag. Uppfinn inte hjulet – ...
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About homepal.se
I Homepal får du färdiga nyckeltal, dashboards och insikter där du drar nytta av erfarenheter från fastighetsbranschens bästa bolag. Uppfinn inte hjulet – ...
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Technology Stack
homepal.se uses 19 technologies across their website including Wistia, Sentry, Amazon Web Services, AWS CloudFront, and more.
Video
Wistia
Error Tracking
Sentry
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Hotjar, Google Analytics
Traffic & Audience
homepal.se receives approximately 3.3K monthly visitors and ranks #5,447,061 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:19 on the site.
The majority of homepal.se's traffic comes from .
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