9:41
homestack.com
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homestack.com

24 technologies
VerifiedVisit8.5K/mo$1M1624 Tech12 Leads
Deep Dive

HomeStack: The White-Label App Powerhouse

How a 16-person team built a $1.4M niche empire in real estate tech

In a market saturated with generic CRM tools, HomeStack is betting that real estate agents don't want another platform—they want their own. By offering custom white-label apps, they've turned brokers into tech companies without writing a single line of code.

$1.4M
Annual Revenue
16
Employees
8,547
Monthly Visits
68%
Direct Traffic

"HomeStack isn't selling software; they're selling brand ownership to agents who are tired of being lead generation fodder for Zillow and Realtor.com."

The Agent-First Philosophy

While giants like Zillow monetize agent leads, HomeStack flips the script. Their 68% direct traffic indicates agents are actively seeking them out—likely via referrals—rather than discovering them through SEO. With a lean 16-person team, they've achieved $1.4M in revenue, translating to ~$87.5k per employee, a strong efficiency ratio for a B2B SaaS company in services.

The SEO Gap & Opportunity

HomeStack's organic search traffic is surprisingly low at 20%. For a company in a keyword-competitive space like 'best CRM for real estate' (1,460 monthly searches), they rank for 'homestack' (330 volume) but miss broader terms. This suggests a referral-driven growth model. Their traffic share by country is undefined, hinting at a US-centric but not yet globally scaled operation.

The tech stack reveals a pragmatic approach: jQuery, Swiper, and Bootstrap suggest a focus on rapid development over bleeding-edge frameworks. Using Zendesk for support and Google Analytics for tracking shows they prioritize customer experience and data-driven decisions. The lack of structured data and backlink metrics indicates they're not aggressively playing the SEO game—yet.

  • White-label apps let agents own their data and branding, a stark contrast to lead-gen platforms.
  • Niche focus on real estate avoids feature bloat seen in generalist CRM tools.
  • High direct traffic (68%) signals strong word-of-mouth and brand loyalty.
  • Lean operations: $1.4M revenue with just 16 employees shows efficient scaling.
Weak organic search presence (only 20% traffic).
Dominant in direct traffic, indicating strong customer retention.
Limited global reach (traffic distribution undefined).
Unique white-label model in a crowded real estate tech space.
No public reviews or Trustpilot ratings.
Profitable at a small scale, avoiding the VC growth-at-all-costs trap.

The Quiet Contender

HomeStack is a profitable, niche player in a market dominated by giants. Their success hinges on agents' desire for brand independence, not just software features.

What tech stack does Homestack use?

41 detected
Security1
Programming Languages1
Marketing Automation1
Scheduling1
Customer Support1
Performance1
Web Standards1
JavaScript Libraries3
Tracking & Analytics17
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
H
HubSpot
G
Google APIs
C
Cloudflare
J
jsDelivr
A
Amazon CloudFront
H
HubSpot
F
Facebook Pixel
G
Google Tag Manager
G
Google Static
G
Google DoubleClick
G
Google Analytics
A
Analytics Service
F
Facebook
T
Tracking Service

How much traffic does Homestack get?

Traffic & Engagement

8.5K
Monthly Visits
1.8
Pages/Visit
0:33
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend-60%
21.1K
Oct 2025
Oct
18.3K
Nov 2025
Nov
8.5K
Dec 2025
Dec

Traffic Sources

Search
20%
Direct
68%
Social
3%
Referrals
7%
Email
0%
Paid
1%

Where is Homestack's audience located?

🌍89.1%
🌍4.6%
🌍4.1%
🌍2.2%

What keywords does Homestack rank for?

5 keywords
1homestack330 vol$3.45
2real estate websitewhite lable70 vol
32026 realtor branding website40 vol
4best crm for real estate1.5K vol$32.00
5retsy1.5K vol$0.41

How is Homestack's SEO?

Meta Tags

title68 chars

HomeStack - Custom White Label Real Estate Apps for Agents & Brokers

description110 chars

Create your own custom real estate app and reinvent your real estate lead generation and marketing strategies.

languageEN

H1 Tags

h1Build your own real estate app
h1Keep your brand in the spotlight

Who works at Homestack?

Loading leads...

What do customers think of Homestack?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Homestack

What is Homestack's Revenue?
Homestack generates approximately $1M in annual revenue. With 16 employees, that's $87,000 per employee.
What does Homestack do?
Create your own custom real estate app and reinvent your real estate lead generation and marketing strategies.
How fast is Homestack growing?
Homestack employee count has changed by -6% year over year.
What technologies does Homestack use?
Homestack uses 24 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, reCAPTCHA, PHP.
Who are Homestack's competitors?
Homestack's main competitors include TruthMD, Atrium, Bluestone PIM, Nutanix, Astreya. These companies operate in similar markets and compete for the same customer base.

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What are Homestack's key pages?

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About homestack.com

Create your own custom real estate app and reinvent your real estate lead generation and marketing strategies.

Company Overview

homestack.com
Website
business_and_consumer_services
Industry
#2,568,592
Global Rank
8.5K
Monthly Visitors
24
Technologies
12+
Employees

Contact homestack.com

Technology Stack

homestack.com uses 24 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

Webflow

CDN

cdnjs, jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Traffic & Audience

8.5K
Monthly Visits
49%
Bounce Rate
1.8
Pages/Visit
0:33
Avg. Duration

homestack.com receives approximately 8.5K monthly visitors and ranks #2,568,592 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:33 on the site.

The majority of homestack.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is homestack.com?
Create your own custom real estate app and reinvent your real estate lead generation and marketing strategies.
What technologies does homestack.com use?
homestack.com uses 24 technologies including Font Awesome, Google Fonts, reCAPTCHA, and 18 more. View the full tech stack analysis above.
How do I contact homestack.com?
You can contact homestack.com via email at [email protected] or through their contact page.
What are homestack.com's social media accounts?
homestack.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is homestack.com?
homestack.com receives approximately 8.5K monthly visitors and ranks #2,568,592 globally. Traffic is declining by 53.3% month-over-month.

Related Searches

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This page provides publicly available information about homestack.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit homestack.com directly at https://homestack.com.