In a market dominated by Uber, Lyft, and local taxis, Hoppa isn't trying to reinvent the wheel—it's trying to compare every wheel on the planet. With just 23 employees and $4.1M in revenue, they've carved out a niche as a meta-search engine for ground transportation, proving that aggregation can still be a viable (if brutal) business model.

"They aren't building a fleet; they're building a comparison engine. It's a volume game with razor-thin margins, but at 23 employees, the efficiency is undeniable."

The Trustpilot rating of 3.9/5 from over 83,000 reviews is the double-edged sword of the aggregator model. It signals volume and legitimacy, but the score itself—below a 4.0—hints at the inevitable friction when a third-party provider fails to meet customer expectations. Hoppa takes the reputational hit for partners they don't control.

• The 23-person team structure suggests heavy reliance on automation and partner integrations rather than manual operations.
• Direct traffic accounts for 31% of visits, indicating strong brand recall and repeat usage despite a crowded market.
• The lack of disclosed funding implies they are either bootstrapped or have reached a stage of stable, organic growth without venture capital pressure.