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hortau.com
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hortau.com

4 technologies
VerifiedVisit1.2K/mo$15M714 Tech15 Leads
Deep Dive

Hortau: The $62M AgTech Bet on Soil

A deep dive into a stealthy heavy-industry player with a surprising keyword strategy.

In the vast, often overlooked landscape of heavy industry, Hortau has quietly raised over $60M to digitize the oldest technology known to man: soil. But with traffic numbers that barely whisper, the real story isn't about mass-market adoption—it's about high-value B2B contracts and a keyword portfolio that defies SEO logic.

71
employees
$15M
annual revenue
$62.1M
total funding
1,162
monthly visits

"Hortau isn't playing the traffic game; they're playing the infrastructure game. $62M in funding for a site with 1,162 visits isn't a failure—it's a signal of enterprise sales."

The Traffic Paradox

With a global rank of #13.6M, Hortau's digital footprint is microscopic. Yet, 42% of their traffic is organic. This suggests a 'dark forest' strategy: they aren't optimizing for broad search volume, but for high-intent, specific queries. The site captures just 1,162 monthly visits, likely from farmers and agronomists who already know the brand name. It’s a classic enterprise hardware playbook—build the tech, sell the contracts, and let SEO handle itself.

The Keyword Anomaly

The SEO data reveals a fascinating split. While 'Hortau' itself has modest volume (160/month), the site ranks for 'capca' (13,770 monthly volume). This suggests a strategic content play targeting soil science terminology rather than brand awareness. By owning educational queries like 'what is leaching in soil' and 'anaerobic conditions meaning,' they position themselves as the authoritative technical resource, capturing engineers and scientists rather than casual browsers.

The company's leadership, led by CEO Jocelyn Boudreau, operates in the heavy industry and engineering sector. With a lean team of 71 generating $15M in revenue, the efficiency per employee is high ($211k/employee). This isn't a consumer app burning cash on ads; it's a precision instrument. The tech stack—Tailwind CSS, Cloudflare, HSTS—indicates a modern, secure, and performant web presence, prioritizing reliability over flashy design.

  • Revenue Efficiency: $15M revenue with only 71 employees indicates high-value contracts.
  • Niche Dominance: Ranking for 'capca' (13.7k volume) shows deep technical authority.
  • Enterprise Focus: Low traffic but high funding suggests offline sales cycles.
  • Security First: Use of Cloudflare Turnstile and HSTS indicates a focus on data integrity.
Mass-market brand awareness
Deep technical authority in soil science
High-volume social media engagement
High-value enterprise B2B contracts
Broad consumer appeal
Specialized keyword strategy targeting engineers

The Silent Giant of AgTech

Hortau proves that in heavy industry, revenue doesn't follow traffic—it follows trust, technology, and tenacity.

What tech stack does Hortau use?

7 detected
Cloud & Hosting1
CSS Frameworks1
Tracking & Analytics3
G
Google Analytics
C
Cloudflare Insights
C
Cloudflare

How much traffic does Hortau get?

Traffic & Engagement

1.2K
Monthly Visits
1.1
Pages/Visit
0:00
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend-54%
2.5K
Oct 2025
Oct
1.3K
Nov 2025
Nov
1.2K
Dec 2025
Dec

Traffic Sources

Search
42%
Direct
35%
Social
5%
Referrals
14%
Email
0%
Paid
2%

Where is Hortau's audience located?

🌍100.0%

What keywords does Hortau rank for?

5 keywords
1hortau160 vol
2capca13.8K vol$0.47
3what is leaching in soil630 vol
4anaerobic conditions meaning430 vol
5is leaching loss of soil moisture360 vol

How is Hortau's SEO?

Meta Tags

title16 chars

Just a moment...

languageEN-US

H1 Tags

h1hortau.com

Who works at Hortau?

Loading leads...

What do customers think of Hortau?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Hortau

What is Hortau's Revenue?
Hortau generates approximately $15M in annual revenue. With 71 employees, that's $211,268 per employee. The company has raised $62M in total funding.
How fast is Hortau growing?
Hortau employee count has changed by -14% year over year.
What technologies does Hortau use?
Hortau uses 4 technologies across their website including Security, Cloud & Hosting, CSS Frameworks. Key technologies include HSTS, Cloudflare Turnstile, Cloudflare, Tailwind CSS.
Who are Hortau's competitors?
Hortau's main competitors include HindSite Software, HydroPoint Data Systems, Rachio, Rain Bird Corp, Tevatronic LTD. These companies operate in similar markets and compete for the same customer base.

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About hortau.com

Company Overview

hortau.com
Website
heavy_industry_and_engineering
Industry
#13,604,264
Global Rank
1.2K
Monthly Visitors
4
Technologies
15+
Employees

Contact hortau.com

Technology Stack

hortau.com uses 4 technologies across their website including HSTS, Cloudflare Turnstile, Cloudflare, Tailwind CSS.

Security

HSTS, Cloudflare Turnstile

Cloud & Hosting

Cloudflare

CSS Frameworks

Tailwind CSS

Traffic & Audience

1.2K
Monthly Visits
34%
Bounce Rate
1.1
Pages/Visit
0:00
Avg. Duration

hortau.com receives approximately 1.2K monthly visitors and ranks #13,604,264 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.

The majority of hortau.com's traffic comes from .

Frequently Asked Questions

What is hortau.com?
hortau.com is a website that you can visit at https://hortau.com. Use TechList.ai to discover the technologies, analytics, and company information about hortau.com.
What technologies does hortau.com use?
hortau.com uses 4 technologies including HSTS, Cloudflare Turnstile, Cloudflare. View the full tech stack analysis above.
How popular is hortau.com?
hortau.com receives approximately 1.2K monthly visitors and ranks #13,604,264 globally. Traffic is declining by 12.3% month-over-month.

Related Searches

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This page provides publicly available information about hortau.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hortau.com directly at https://hortau.com.