house-works.com
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HouseWorks: The Unsung Giant of Boston Home Care
A $133M revenue powerhouse quietly dominating the senior care market through trust and scale.
In an industry fragmented by gig-work apps and thin-margin franchises, HouseWorks isn't just playing the game—they’re rewriting the rules of private in-home care. With $133.7M in revenue and 307 employees, this isn't a startup; it's a regional institution.
"HouseWorks proves that in the trust economy, scale is the ultimate moat. They aren't just selling hours; they're selling peace of mind at scale."
The Trust Paradox
HouseWorks operates on a counter-intuitive model: they prioritize high-touch, local relationships over aggressive digital acquisition. With 47% of traffic coming directly to their site, they've built a brand that families seek out by name. Their keyword strategy reveals a focus on hyper-local intent ('Roxbury and Dorchester South Boston area home health aide'), dominating the specific geographies they serve rather than chasing vanity metrics.
The Revenue Engine
While most home care agencies struggle to break $2M in revenue, HouseWorks has scaled to nearly $134M. This 67x scale advantage allows them to invest in proprietary tech stacks (Tailwind, Bootstrap, AWS) and caregiver retention programs that smaller competitors simply cannot afford. Their 'Age How You Want' YouTube channel and active social presence aren't vanity metrics—they're retention tools in an industry with notoriously high turnover.
The tech stack tells a story of operational maturity. They aren't using off-the-shelf WordPress templates; they're running a custom-built, AWS-hosted platform with jQuery, Goober, and Tailwind CSS. This suggests a dedicated engineering team focused on caregiver logistics, billing automation, and client portals—critical infrastructure for managing 300+ employees across Greater Boston.
- Founder Andrea Cohen's vision created a premium service layer in a commoditized market
- CEO Michael Trigilio and Chief People Officer Sharon Dones prioritize organizational culture over rapid, unsustainable expansion
- Hyper-local SEO strategy captures high-intent, high-value clients in specific Boston neighborhoods
The Quiet Monopoly
HouseWorks demonstrates that the most defensible businesses are often the ones that look boring on the surface. By mastering the logistics of care and building a brand that commands direct traffic, they've built a fortress in the Greater Boston market that is incredibly difficult to attack.
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Meta Tags
Senior In-Home Care Services Greater Boston, MA | HouseWorks
HouseWorks provides professional senior home care in Greater Boston, supporting independence, personal care, quality of life for older adults.
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About house-works.com
HouseWorks provides professional senior home care in Greater Boston, supporting independence, personal care, quality of life for older adults.
Company Overview
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Technology Stack
house-works.com uses 15 technologies across their website including PHP, WordPress, Amazon Web Services, AWS CloudFront, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
Osano
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
house-works.com receives approximately 3.1K monthly visitors and ranks #5,145,422 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:37 on the site.
The majority of house-works.com's traffic comes from .
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This page provides publicly available information about house-works.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit house-works.com directly at https://house-works.com.