While giants like Magicbricks or 99acres dominate the general real estate classifieds space, HouseEazy has deliberately narrowed its focus to resale flats in Noida, Ghaziabad, and Gurgaon. This geographic and vertical specificity allows for deeper inventory control and a more standardized user experience. Their traffic data confirms this: searches for specific projects like 'Panchsheel Greens 2' (1,340 monthly volume) and 'Ajnara Homes' (830 volume) drive significant intent, suggesting they are capturing high-intent, hyper-local traffic rather than browsing.

With 9,772 monthly visits and a global rank hovering around 1.7M, HouseEazy appears modest in scale. However, the composition of their traffic is telling: 44% organic and 43% direct. This indicates a brand that is building recall. Users aren't just stumbling upon them via search; they are typing 'houseeazy' (490 monthly volume) directly into their browsers. For a regional real estate player, this level of direct traffic suggests successful offline-to-online brand building or strong word-of-mouth referrals—metrics that are often more valuable than raw traffic volume.