houseofwise.co
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House of Wise: The CBD Empire in the Shadows
A $2.9M revenue business thriving on niche kink queries and direct traffic
In a market saturated with generic wellness brands, House of Wise has carved out a lucrative niche by targeting the intersection of intimacy and wellness. But their secret weapon isn't just CBD—it's a bizarre, high-intent SEO strategy that captures users asking very specific questions.
"House of Wise doesn't just sell CBD; they sell solutions to specific, often stigmatized, human problems."
The SEO Anomaly
Most DTC brands fight for broad terms like 'CBD oil.' House of Wise dominates bizarre long-tail queries. Their top traffic driver isn't a product page—it's an article answering 'what pairs very well with horny goat weed' (450 monthly volume). They rank for 'types of kinks' (1,150 volume), effectively capturing high-intent users at the exact moment of curiosity. This is programmatic SEO applied to intimacy.
The Direct Traffic Moat
The most telling metric is the 47% direct traffic share. In an SEO-heavy industry, this suggests high brand recall and repeat purchase behavior. These aren't one-time buyers; they are subscribers and loyalists. With only 18 employees generating nearly $3M in revenue, the unit economics are exceptionally tight, likely driven by high LTV (Lifetime Value) customers who bypass search engines entirely.
The brand's tech stack reveals a pragmatic approach. They lean on Tailwind CSS and Bootstrap for rapid frontend development, while leveraging PWA (Progressive Web App) capabilities to improve mobile conversion rates—a critical factor for wellness products purchased on impulse. Their social presence on TikTok and Instagram is polished, but the real engine is the blog acting as a funnel for specific, high-arousal queries.
- Revenue per employee: ~$161K (High efficiency for a small team)
- Traffic concentration: 53% from undefined geos, suggesting heavy VPN usage or privacy-focused browsers
- Trust signal gap: Only 1 Trustpilot review (3.2 stars) indicates a focus on owned channels over third-party validation
The Unfiltered Playbook
House of Wise proves that in 2024, the most profitable brands are the ones brave enough to answer the questions everyone else is too afraid to ask.
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5 keywordsHow is Houseofwise's SEO?
Open Graph Image
http://houseofwise.co/cdn/shop/files/beginner-cbd-bundle.png?v=1675350186
Meta Tags
High Quality CBD Luxury Products | House of Wise Co. – House of Wise Inc.
Discover House of Wise's premium range of CBD products tailored for sex, strength, sleep, and stress. Elevate your wellness journey with us today!
High Quality CBD Luxury Products | House of Wise Co.
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Reviews (1)
Charged 7 weeks ago still not delivered
Charged for order on August 29th…. Still have not received order. They are still sending marketing emails advertising discounts yet have yet to deliver. First inquiry they stated it would ship within the week. That was in September. Their response was to my second inquiry was to offer to refund but no idea of when it would ship out. I have ordered from them in the past and never had this problem. Disappointing.
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About houseofwise.co
Discover House of Wise's premium range of CBD products tailored for sex, strength, sleep, and stress. Elevate your wellness journey with us today!
Company Overview
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Technology Stack
houseofwise.co uses 29 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
AWS CloudFront, Cloudflare
Push Notifications
Pusher
Privacy & Consent
Cookiebot
Traffic & Audience
houseofwise.co receives approximately 7.5K monthly visitors and ranks #2,905,625 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:06 on the site.
The majority of houseofwise.co's traffic comes from undefined, undefined, .
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