In an era of hyper-targeted digital ads, House to House operates on a radically different premise: that the most powerful connections happen one doorstep at a time. But with 4,323 monthly website visitors and a 136-person team, they're walking a tightrope between analog ministry and digital reach.

"Their top keyword isn't a product or service—it's 'jesus cries' with 1,730 monthly searches. This isn't a tech company; it's a digital sanctuary."

The tech stack tells a story of pragmatic modernization. They use jQuery and Bootstrap—older but reliable frameworks—paired with modern performance tools like Lazy Loading and Priority Hints. This isn't a startup chasing the latest framework; it's an established organization optimizing for stability and speed. The presence of reCAPTCHA and Cloudflare shows they're serious about security and performance, not just aesthetics.

• Revenue per employee ($140K) suggests high-value, low-volume operations—likely print-heavy, not digital-first
• 48% direct traffic indicates a loyal, returning audience rather than viral growth
• Top keyword 'jesus cries' (1,730 monthly searches) reveals deep theological engagement, not surface-level content
• Phone number searches (80/month) signal a preference for human connection over digital automation