housing.com
housing.com
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Housing.com: India's Data-Driven Property Giant
How 12.5M monthly visits built a real estate empire—and why its 1.3-star rating is a red flag
In the chaotic, opaque world of Indian real estate, Housing.com emerged as a data-driven disruptor promising transparency. But with 12.5M monthly visitors and a 1.3/5 Trustpilot score, the platform reveals a stark divide between its tech ambitions and on-ground reality.
"Housing.com mastered the traffic game but lost the trust war—proving that scale and satisfaction aren't always correlated."
The SEO Juggernaut
With 2.6M backlinks and 69% organic traffic, Housing.com dominates search for terms like 'housing' (78K monthly volume) and even outperforms competitors like 99acres in brand searches. This isn't accidental—it's a calculated SEO fortress built on content, location pages, and algorithmic precision. Yet, this traffic goldmine converts into a reputation paradox.
The Trust Deficit
A 1.3/5 rating from 99 Trustpilot reviews paints a brutal picture. For a platform handling life's biggest transactions, this score suggests systemic issues—likely in listing accuracy, broker spam, or post-sale support. The data shows users flock to the site but leave frustrated, a classic 'acquire at all costs' failure mode.
The company's leadership team—Siddharth Helinge, Debarati Dasgupta, and others—steers a 2,500-person operation generating $489.6M in revenue. This scale is impressive, but it also amplifies operational fragility. In real estate, trust is the ultimate currency, and Housing.com's balance sheet shows a deficit.
- Traffic dominance via SEO, not brand loyalty
- Massive backlink portfolio (2.6M) signals aggressive content marketing
- High employee count (2,498) suggests heavy sales/ops overhead
- Revenue ($489.6M) likely driven by ads and premium listings, not transactions
The Uncomfortable Truth
Housing.com proves that in real estate tech, traffic without trust is just noise. For investors, the question isn't about scale—it's about sustainability when users hate your product.
How much traffic does Housing get?
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5 keywordsWhat is Housing's revenue?
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Housing.com
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Reviews (20)
Many custumors good company
In the beginning was little bit strubbeling but now works very good. Got many people with payable add.
Very poor response.
Very poor response. Agent is not responding properly (Ahmedabad)
At the time of taking the service
At the time of taking the service, it was promised that my advertisement would appear at the top. However, my ad has not received even a single viewer, which is completely different from what was assured. Additionally, when I contacted sales person MR.LAXMAN , the response was unprofessional, speaking rudely and not helpful. This experience feels misleading and unacceptable
Using housing.com paid services is a BIG RED FLAG AND CLEAR NOOOOO from our experience
Frankly giving 1 star as there is no zero star option. The experience is that bad. We opted for money back guarantee plan thinking it will actually return us our money if the plan and efforts didn't work in our favor. But that plan was designed as money back for housing.com and not the customer buying it. Their services from day 1 were false promises and shabby. We realized it after we personally called them to check if somework was being done by Housing.com or not as there was RADIO SILENCE from them. Didn't find one genuine person working for the cause of our property and always we need to contact them but never received a single call from housing.com folks regarding the status or suggestions regarding the listing. They are total unprofessional working in it and bunch of fraudsters trying to lure money from you. Use their website for free listing but never take any paid services. So keeping Housing.com out of picture is a peaceful decision for you from their scam and from their pestering callers asking you to take their services.
They people are fraud
They people are fraud. They take money and then there is no any service provided by him. They are scammers.....never give any single penny to them....
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About housing.com
Company Overview
Traffic & Audience
housing.com receives approximately 12.5M monthly visitors and ranks #4,445 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:22 on the site.
The majority of housing.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about housing.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit housing.com directly at https://housing.com.