hr-1.net
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The $15.7M Ghost in the HR Machine
A 78-person powerhouse with a digital footprint smaller than a startup's blog
In the crowded HR tech landscape where startups scream for attention, hr-1.net operates in near-total silence. With 78 employees and $15.7M in revenue, this Universal Logistics Holdings entity has built a business that barely registers online—a stark contrast to the digital-first world they supposedly serve.
"This isn't a digital transformation story—it's a digital avoidance story."
The Industrial HR Paradox
Matthew Moroun and his leadership team have built an HR operation that mirrors their logistics roots: functional, efficient, and deliberately low-profile. Unlike modern HR platforms that chase virality, hr-1.net's 30% organic traffic and 48% direct visits suggest a captive audience—likely Universal Logistics Holdings employees and partners—rather than a growth-focused digital strategy.
The .hr Net Mystery
Their top keyword—'.hr net' with 170 monthly searches—reveals more than it conceals. This isn't search engine optimization; this is search engine *avoidance*. The .hr domain (Croatia) combined with 'net' suggests either a legacy naming convention or a deliberate obfuscation strategy. Either way, it's a masterclass in flying under the radar.
The tech stack tells a story of minimalism: Squarespace, Bootstrap, and Tailwind CSS. This isn't a cutting-edge platform—it's a digital business card. For a $15.7M revenue operation, this is either brilliant cost control or a missed opportunity. The absence of analytics tools, chatbots, or conversion funnels suggests they're not interested in acquiring customers online. Their customers already work there.
- Revenue-per-employee: ~$201K (industry average: $150K)
- Digital footprint: 1,083 monthly visits vs. 10K+ typical for comparable HR services
- Traffic composition: 48% direct (loyal users) vs. 30% organic (growth)
- Leadership: 5 executives listed, all from Universal Logistics Holdings ecosystem
The Silent Giant Strategy
When your customers are your employees, you don't need to shout online. You just need to deliver.
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http://static1.squarespace.com/static/5d2de5cf4a34f900019ca920/t/64302a655a08ce0c455550af/1680878181827/HR1+Logo_NoBackground-02.png?format=1500w
Meta Tags
HR-1 and Workday
Talent Acquisition - Payroll Services - Risk Management What is HR-1? Learn More
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About hr-1.net
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Technology Stack
hr-1.net uses 8 technologies across their website including Adobe Fonts, HSTS, Squarespace, and more.
Fonts
Adobe Fonts
Security
HSTS
CMS
Squarespace
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
hr-1.net receives approximately 1.1K monthly visitors and ranks #12,811,355 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:22 on the site.
The majority of hr-1.net's traffic comes from .
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