In the crowded world of health supplements, Humann isn't chasing trends—they're doubling down on cardiovascular physiology with a single, dominant hero product. While most brands scatter their bets across dozens of SKUs, Humann has turned 'SuperBeets' into a $26M revenue engine, proving that depth beats breadth in the DTC wellness space.

"Humann proves that in supplements, you don't need 100 products—you need one product that 100,000 people swear by."

The tech stack tells a story of pragmatic efficiency. They're using jQuery (a bit dated, but functional), Swiper and Splide for product carousels, and Tailwind CSS for rapid UI development. The presence of PWA (Progressive Web App) suggests they're optimizing for mobile conversion—critical for a supplement brand where customers often research on phones and buy later. No fancy headless CMS or cutting-edge frameworks; they're focused on conversion, not tech flash.

• Trustpilot rating of 2.4/5 with only 13 reviews—this is a red flag that needs addressing
• Co-founded by Joel and Annmarie Kocher, suggesting a family-business ethos scaled to $26M
• 97 employees for $26M revenue = ~$270K revenue per employee—efficient operations
• No funding listed—they're likely bootstrapped or acquired, giving them full control