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Humanz: The AI Engine for Creator Economy
How a $24.8M revenue platform is scaling influencer marketing through technology, not just relationships.
While most influencer marketing agencies still rely on spreadsheets and gut feeling, Humanz has built an AI-powered engine to automate the chaos. With $24.8M in revenue and 161 employees, they're betting that data beats intuition every time.
"Humanz isn't just another agency with a dashboard—they're building the operating system for the creator economy."
The Tech-First Advantage
The 21 technologies powering their stack—including jQuery, Tailwind CSS, and Vite—reveal a company obsessed with performance and scalability. But the real moat is their AI matching engine that processes influencer data at scale, turning the 'spray and pray' approach of traditional agencies into a precision operation.
Market Position & Traffic
With 19,116 monthly visits and a global rank of #1,471,556, Humanz is still climbing. The traffic split is telling: 44% organic and 42% direct suggests strong brand recognition and SEO moat. Their top keyword 'humanz' (5,050 monthly searches) shows they're owning their brand, while 'food influencers south africa' (120 searches) reveals their vertical focus.
- AI-powered creator matching engine (not just a directory)
- End-to-end campaign management with tech backbone
- Strong South African market presence with global ambitions
- Focus on long-term relationships over transactional deals
The leadership team—Liran Liberman (CEO), Shmuel Goldfarb (Co-Founder & R&D), and Kobi Dalal (Co-Founder, CPO)—reads like a tech startup playbook, not a creative agency. This DNA matters. They're building software first, services second. The result is a platform that scales like SaaS but delivers like a white-glove agency.
The Verdict: A Platform, Not a Service
Humanz is playing the long game—building defensible tech infrastructure in a commoditized market. For investors and founders, this is the playbook: take a fragmented services industry and inject AI-driven efficiency.
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Collaborative creator marketing platform | Humanz
We help brands & creators build long-lasting, rewarding relationships backed by cutting-edge technology & expertise. Sign up with Humanz
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About humanz.com
We help brands & creators build long-lasting, rewarding relationships backed by cutting-edge technology & expertise. Sign up with Humanz
Company Overview
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Technology Stack
humanz.com uses 21 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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Font Awesome
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reCAPTCHA
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PHP
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WordPress
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Marketing Automation
HubSpot
Traffic & Audience
humanz.com receives approximately 19.1K monthly visitors and ranks #1,471,556 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:21 on the site.
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