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Husqvarna CP: The Quiet Giant in Concrete
A $1.2B revenue engine powering the world's construction sites with invisible precision
While consumer brands chase viral moments, Husqvarna Construction Products quietly powers the physical world. This isn't a startup—it's a 3,000-person industrial powerhouse that generates over $1.2 billion annually by mastering the brutal physics of cutting concrete.
"This isn't a website—it's a transactional portal for professionals who know exactly what they need. The low traffic isn't a weakness; it's a filter."
The Industrial SEO Paradox
HusqvarnaCP.com ranks #13M globally with just 1,156 monthly visits, yet commands 39% organic traffic. This reveals the brutal reality of B2B industrial SEO: you don't need mass visibility—you need the right visibility. Their top keyword isn't a generic term; it's 'husqvarna' (93K monthly searches). They own their brand. The real opportunity lies in 'husqvarna construction' (850 searches)—a mid-funnel keyword that converts professionals, not browsers.
The Professional Filter
50% direct traffic is the holy grail for B2B. It means contractors, engineers, and procurement managers type the URL directly. This isn't a discovery engine; it's a utility. The Trustpilot score of 1.4/5 from 811 reviews tells a different story: professionals don't rate websites—they rate products. The low score likely reflects delivery issues or product dissatisfaction, not the digital experience. For a company this size, the website is a catalog, not a conversion funnel.
HusqvarnaCP.com runs on Tailwind CSS and Bootstrap—a pragmatic, no-frills stack for a site that needs to work, not dazzle. The absence of a proper H1 tag and the minimal structured data (just WebSite) suggests SEO isn't a priority. This is a tactical site for an audience that knows what they want. The real value isn't in the traffic numbers; it's in the $1.2B revenue engine behind them.
- Brand dominance: 'husqvarna' drives 93K monthly searches—owning the category
- High-intent traffic: 50% direct traffic signals professional loyalty
- Global scale: 3,029 employees serving construction markets worldwide
- Transactional focus: The site is a utility, not a marketing vehicle
The Unsexy Billion-Dollar Truth
HusqvarnaCP proves that in B2B industrial, you don't need to be digital-first—you need to be indispensable. The website is a reflection of a business that already won. For founders and investors, the lesson is clear: sometimes the most valuable digital properties are the ones that don't chase traffic—they own the market.
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4 keywordsHow is Husqvarnacp's SEO?
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Construction products, machines and diamond tools
We provide professionals with all types of construction products, machines and diamond tools needed to cut, saw, drill, demolish, grind and polish concrete
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Husqvarna
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Reviews (20)
Non existent customer service
Update. 2 Months later: Still no response or help from Husqvana. This is definitely a brand to avoid. I bought a Husqvarna lawnmower recently. The mower has the wrong attachment. Repeated attempts at getting help from an authorized reseller as well as from Husqvarna directly have just been met with silence. Really disappointing to see a brand like this ignoring their customers.
COMPLETE JUNK
Where do I start? I have had a Husqvarna 48 inch ride on mower for three years and it has spent over a year and a half in the dealers shop trying to figure out while the mower continuously stalls have broken two decks due to Stress fractures gone through two sets of blades because of fragments that have broken off from the decks around week welds Martin will not help at all, No one returned any calls or emails and the support from Husqvarna is below unsatisfactory Byron is one of the worst people I have ever come across in customer support $9800. I spent on a mower and are getting no support at all from Husqvarna to figure out why it continues to stall. Over $3000 in parts have been thrown at this machine trying to rectify the problem I have kept endless Emails receipts and have noted every phone conversation had with Husqvarna and will be lodging a complaint with consumer affairs and taking this as far as I can as it is the most disgusting service I have ever received just to top it off I was told by Byron. There’s nothing we can do to solve the problem. Just chuck it on Facebook and sell it cheap and make it someone else’s problem. What disgusting level of service and advice Husqvarna are allowing to represent their company. This was not only said to myself but also to the dealer trying to solve the. Issue
I spent over $300 on a new Husqvarna…
I spent over $300 on a new Husqvarna 330LK in October 2024. I used it maybe a handful of times between 2024 (end of season) and 2025. I did not leave fuel in it over winter. I used the premium pre-mixed fuel as well (which is often recommended). Yet, the weed eater did not last a year. It had a combustion issue and burned up due to it coming insufficiently greased. Therefore, Husqvarna will not cover it under their warranty. I would like to add, Husqvarna has a tendency to list "certified" service technicians for you to take equipment to who are not actually working in conjunction with Husqvarna. So, Husqvarna is very misleading on the availability of technicians. They have no problem sending you an hour away for a technician (4 hours total drive time for 2 round trips for drop off and pickup). Lowes nor Husqvarna would replace the weed eater. Needless to say, I am done with both. Absolute pathetic customer service. I am now out over $300 from the loss of a new weed eater that should have lasted me several years. Additionally, the shaft was defective, as it would constantly rotate instead of staying pinned in place. I've worked through many problems in the past with Husqvarna equipment. I've been a long time customer. I've spent thousands of dollars on Husqvarna equipment. I will not spend any more on Husqvarna. I'll be switching to Stihl.
Garbage Products
Bought a riding mower right after COVID. Took 6 months to actually get because at the time getting mowers was near impossible because of production and resource issues. From day one ran poorly. They gave NO SUPPORT and store it was bought through was useless and wanted to keep charging for what should of been under warranty to fix. I firmly believe it was a defective product that was shipped out because they had no products to ship. It's total garbage. Supposedly a 25 hp motor that has less power to it than the 18 hp Craftsman it replaced. Constantly sputters out and stalls issue after issue. Even bought a slow blower attachments with it. Lololol overall this was a 5000 dollar plus rip off and I will NEVER deal with this company again. No support and funny enough I got a message on their site under the reviews after the warranty I bought was up. They suddenly wanted to help after the warranty was over. DO NIT TRYST THUS SCAM Company!!! even if you bought cheap junk that died quicker, in the end it would still be a far cheaper investment and cheaper to replace than this overpriced garbage. YTH24v48. Can't even get up my front hill. Tires just as pin, it stalls and it can't compare to my old cheap 18 hp Craftsman.
Worst warranty
Worst warranty! Poor quality materials. Normal wear and tear means poor quality breaks faster and not covered.
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About husqvarnacp.com
We provide professionals with all types of construction products, machines and diamond tools needed to cut, saw, drill, demolish, grind and polish concrete
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husqvarnacp.com uses 2 technologies across their website including Bootstrap, Tailwind CSS.
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Bootstrap, Tailwind CSS
Traffic & Audience
husqvarnacp.com receives approximately 1.2K monthly visitors and ranks #13,287,417 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:13 on the site.
The majority of husqvarnacp.com's traffic comes from .
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