9:41
huupe.com
Screenshot of huupe.com
huupe.com favicon

huupe.com

29 technologies
VerifiedVisit114.9K/mo$5M3229 Tech13 Leads
Deep Dive

Huupe: The NBA's Smartest Court Upgrade?

How a $34M-funded startup is turning your backyard hoop into a data-driven training hub.

For decades, the basketball hoop has remained stubbornly analog: a rim, a net, and a backboard. Huupe is betting $34.6M that the future of training isn't just about shooting hoops—it's about the data, coaching, and live competition streaming through a smart TV embedded in the backboard itself.

$34.6M
Total Funding
114K
Monthly Visits
32
Employees
43%
Direct Traffic

"Huupe isn't selling a basketball hoop; they are selling a membership to a global court."

The Hardware-Enabled SaaS Play

Huupe operates in a high-stakes intersection: sports tech and consumer electronics. With $4.5M in revenue, their financial model relies heavily on high-ticket hardware sales (the hoop) backed by a sticky software ecosystem (subscriptions for NBA-level workouts and live coaching). Their traffic metrics—114k monthly visits with 35% coming from organic search—suggest strong brand awareness, though the heavy reliance on the exact match domain 'huupe' indicates they are still in the brand-building phase rather than capturing broad intent keywords like 'smart basketball hoop'.

The 'Connected Athlete' Demographic

Huupe targets a specific niche: the tech-savvy athlete or the parent investing in serious training. The product features—real-time data tracking, live coaching, and on-demand drills—cater to users who view sports through a quantitative lens. The social footprint is aggressive; with active presences on TikTok, Instagram, and YouTube, Huupe is leaning into visual storytelling to demonstrate the 'magic' of the product, crucial for a device that needs to be seen to be understood.

The tech stack reveals a modern, scalable approach. Built on Vite and utilizing PWA (Progressive Web App) capabilities, the site is optimized for speed and mobile responsiveness. They use Tailwind CSS and Bootstrap for UI consistency, suggesting a lean engineering team (Head of Electrical Engineering: Matthew Yoon) focused on rapid iteration. However, the lack of disclosed backlink data or specific organic keywords outside of branded terms (like 'huupe mini') suggests they are in a 'walled garden' of traffic—driven largely by paid media and direct brand recognition rather than SEO dominance.

  • Proprietary LED Matrix: The hoop displays live stats and animations directly on the backboard.
  • Live Multiplayer: Users can challenge friends globally in real-time shooting competitions.
  • NBA Level Workouts: Curated training modules designed by professional coaches.
  • Data Tracking: Tracks shot arc, speed, and accuracy, turning practice into measurable metrics.
Does not offer a low-cost entry point (Hardware is premium).
Dominates the 'Smart Hoop' category with first-mover advantage.
Lacks broad SEO visibility for non-branded keywords.
High direct traffic (43%) signals strong brand loyalty.
Relies on complex hardware logistics (32 employees is lean for hardware).
Integrates entertainment (music, streaming) with training to increase user retention.

The Verdict: High Potential, High Risk

Huupe is executing a classic hardware-as-a-service model. If they can convert their $34M funding into manufacturing scale and lower their CAC, they own the living room of the modern athlete. But with only $4.5M in revenue, the path to profitability depends on turning a one-time hardware purchase into a lifetime of subscription revenue.

What tech stack does Huupe use?

51 detected
Media1
Email Marketing1
Customer Support1
E-commerce & Payments2
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics22
G
Google Analytics
G
Google Tag Manager
H
Hotjar
F
Facebook Pixel
H
Hotjar
M
Microsoft Clarity
G
Google Tag Manager
J
jsDelivr
H
Hotjar
A
Amazon CloudFront
G
Google APIs
G
Google DoubleClick
M
Microsoft Clarity
G
Google Static
T
Tracking Service
G
Google Ads
F
Facebook Pixel
A
Analytics Service
G
Google Analytics
F
Facebook
B
Bing
P
Pinterest

How much traffic does Huupe get?

Traffic & Engagement

114.9K
Monthly Visits
1.9
Pages/Visit
1:17
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend+161%
44.1K
Oct 2025
Oct
168.6K
Nov 2025
Nov
114.9K
Dec 2025
Dec

Traffic Sources

Search
35%
Direct
43%
Social
14%
Referrals
7%
Email
0%
Paid
1%

Where is Huupe's audience located?

🌍68.0%
🌍9.1%
🌍3.4%
🌍2.7%
🌍2.6%

What keywords does Huupe rank for?

5 keywords
1huupe6.4K vol$0.72
2huupe mini1.2K vol$0.75
3huupe - smart mini basketball hoop game console100 vol
4music playing basketball hoop160 vol
5huupe-pro140 vol

How is Huupe's SEO?

Open Graph Image

OG Image preview
og:image

http://huupe.com/cdn/shop/files/social.png?v=1724995651

Meta Tags

title46 chars

huupe - World's First Smart TV Basketball Hoop

description146 chars

huupe brings you the world’s first smart basketball hoop, providing NBA level workouts, on-demand training, live coaching, data tracking and more.

languageEN

H1 Tags

h1The World's First Smart Basketball Hoop
h1The World's First Smart Basketball Hoop

Schema Types

Product

Who works at Huupe?

Loading leads...

What do customers think of Huupe?

Huupe

Huupe

0.0
0 reviews
✓ Claimed

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
7/4/2023

Contact Information

Address:
US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Huupe

What is Huupe's Revenue?
Huupe generates approximately $5M in annual revenue. With 32 employees, that's $140,000 per employee. The company has raised $35M in total funding.
What does Huupe do?
huupe brings you the world’s first smart basketball hoop, providing NBA level workouts, on-demand training, live coaching, data tracking and more.
How fast is Huupe growing?
Huupe employee count has changed by -3% year over year.
What technologies does Huupe use?
Huupe uses 29 technologies across their website including Media, Fonts, Security. Key technologies include imgix, Google Fonts, hCaptcha, HSTS.
Who are Huupe's competitors?
Huupe's main competitors include TAC Healthcare Group, VIDA GLOW, HerMD, FORME, Groupe Nordik. These companies operate in similar markets and compete for the same customer base.
What do customers think of Huupe?
Huupe has a Trustpilot score of 0.0 out of 5 (0 stars).

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

What are Huupe's key pages?

Export huupe.com Data

Download the complete tech stack, analytics, leads, and company data for huupe.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About huupe.com

huupe brings you the world’s first smart basketball hoop, providing NBA level workouts, on-demand training, live coaching, data tracking and more.

Company Overview

huupe.com
Website
sports
Industry
#378,762
Global Rank
114.9K
Monthly Visitors
29
Technologies
13+
Employees

huupe.com Key Pages

Contact huupe.com

Technology Stack

huupe.com uses 29 technologies across their website including imgix, Google Fonts, hCaptcha, HSTS, and more.

Media

imgix

Fonts

Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Email Marketing

Klaviyo

Traffic & Audience

114.9K
Monthly Visits
51%
Bounce Rate
1.9
Pages/Visit
1:17
Avg. Duration

huupe.com receives approximately 114.9K monthly visitors and ranks #378,762 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:17 on the site.

The majority of huupe.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is huupe.com?
huupe brings you the world’s first smart basketball hoop, providing NBA level workouts, on-demand training, live coaching, data tracking and more.
What technologies does huupe.com use?
huupe.com uses 29 technologies including imgix, Google Fonts, and 23 more. View the full tech stack analysis above.
How do I contact huupe.com?
You can contact huupe.com via email at [email protected].
What are huupe.com's social media accounts?
huupe.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is huupe.com?
huupe.com receives approximately 114.9K monthly visitors and ranks #378,762 globally. Traffic is declining by 31.9% month-over-month.

Related Searches

huupe.com pricinghuupe.com reviewshuupe.com alternativeshuupe.com loginhuupe.com careerswhat is huupe.comhuupe.com tech stackhuupe.com contacthuupe.com vs competitorshuupe.com featureshow to use huupe.comhuupe.com integrations

This page provides publicly available information about huupe.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit huupe.com directly at https://huupe.com.